The Movistar Madrid Half Marathon and the ACEA Run Rome The Marathon closed their 2026 editions with Joma, setting participation records and achieving great reception for the brand’s technical products.
Running once again experienced a top-level weekend with the celebration of the Movistar Madrid Half Marathon and the ACEA Run Rome The Marathon, two of the most prominent events on the European calendar, both sponsored by Joma. The two races gathered tens of thousands of runners and confirmed the growth of these events by reaching record participation figures.
In Madrid, the race once again filled the streets of the capital, with 28,000 runners and an outstanding atmosphere throughout the course. In Rome, the marathon also reached unprecedented participation, with 36,000 runners, making it the most attended race in Italy’s history.
Joma product takes center stage in Madrid and Rome
One of the highlights was the excellent reception of the special editions created for both events. In particular, the customized versions of the RS-9000 running shoe for Madrid and Rome attracted strong interest among runners. In Rome, the model even sold out during the pre-race expo, reflecting high demand and Joma’s strong positioning in the technical running segment.
In addition, the brand was present at both events with large commercial stands at the runner expos, where thousands of participants could discover the latest product innovations, purchase technical gear and explore Joma’s footwear and apparel collections.
Activations and international elite
Joma also reinforced its presence through various brand activations, creating direct engagement with runners and enhancing the overall race experience. These actions contributed to strengthening the brand’s positioning in major sporting events.
From a sporting perspective, both races featured elite athletes, including Joma runner Chiki Pérez, who once again competed at the highest level and finished as the top Spanish runner in the Movistar Madrid Half Marathon with a time of 1:04:24. Meanwhile, teammate Esteban Patiño won the ProFuturo race with a time of 15:29.
With this double presence, Joma concludes the weekend by consolidating its position in the international calendar and reinforcing its growth strategy in European running.
