The brand brings the Spanish Olympic Team together in a campaign where summer athletes inspire and support the winter team.
The Spanish Olympic Committee (COE) and Joma, as Official Technical Supplier, present the new official uniform of the Spanish team for the Milano Cortina 2026 Winter Olympic Games. “There are colours you don’t simply wear — you stand up for them. There are garments that don’t just warm the body, but the pride.” With this idea in mind, the Spanish brand has created a unique collection to dress Spain’s athletes. Designed to represent Spain with pride, it combines innovation and technology to deliver superior technical performance in snow and extreme cold conditions.
The uniform launch is led by Olympic athletes from the Summer Games, through whom Joma highlights the collective strength of Spanish sport. As the faces of the campaign, they symbolise the support and shared energy behind the winter team, reinforcing a powerful message: the Olympic family moves forward together, in every season.
Parade Line
The technical heart of the COE uniform for Milano Cortina lies in the Parade Line, consisting of a winter anorak and trousers developed to provide thermal protection, comfort and freedom of movement in extreme cold.
- Maximum protection during prolonged exposure: thanks to a 10,000 mm waterproof membrane.
- Optimised breathability.
- Ergonomic and articulated patterning, designed to enhance movement and improve comfort.
- Functional details: removable and adjustable inner braces, quick-access pockets and adjustable areas for greater sealing and protection.
Podium Line
Warmth, comfort and design inspired by Spain’s national identity take centre stage in the COE Podium Line for Milano Cortina 2026. The line features warm tracksuits made from thermal and elastic fabric, ensuring unrestricted mobility and a comfortable fit. These pieces incorporate Spain’s national colours, reinforcing team identity on the world’s most visible stage.
The line is completed with lightweight, breathable T-shirts, featuring Micro-Mesh System technology to promote sweat evaporation and help regulate body temperature.
Olympic Village Line
For moments outside competition, Joma has designed the Olympic Village Line, focused on comfort and recovery for Spanish athletes. It includes soft-touch cotton garments with an exceptional comfort feel, offered in a more sober and relaxed colour palette, with tones such as ecru and navy blue. The collection is completed with lightweight padded jackets, which provide warmth without bulk and are ideal for travelling and adapting to changing weather within the Olympic environment.
