The new exclusive padel collection for Vero Virseda reveals, for the first time, the complete creation process of a technical product by Joma. Step by step, the campaign showcases all stages, from design to real on-court experience.
Joma’s new collection for Vero Virseda is more than a special edition. It is the result of a rigorous technical process in which the athlete has been involved from the first sketch to stepping onto the court with the final product.
Vero Virseda’s involvement at every stage of the process shows that the best performance comes from real experience—by those who truly know the game. That’s why this unique proposal celebrates the talent of one of the top players in professional padel, while also highlighting the technical evolution behind the collection, developed in close collaboration with Joma to enhance her performance.
This launch includes the new Hyper padel racket, a customised padel racket bag and the high-end Slam shoes, both incorporating Joma’s latest technical innovations.
The full creation process: design, testing, and performance
1. Product design:
At Joma’s facilities, Vero Virseda worked directly with designers, reviewing technical sheets, hand sketches, and material breakdowns to tailor each item to her playing style.
2. INESCOP lab testing:
Specialized in sports products, this center carried out exhaustive tests on both the Hyper racket and the Slam shoes to ensure top-level performance.
3. Real-use validation:
Using step sensors and fatigue tests, Vero tested the equipment in real playing conditions.
4. Hitting the court:
The final stage takes place where everything makes sense: on the court. In a high-level competition setting, Vero Virseda prepares to push the product to the limit.
Hyper padel racket: balance between precision and power
The Vero Virseda Hyper padel racket combines a hybrid shape with a high balance to deliver maximum power without losing control. It’s designed to boost offensive play while maintaining comfort.
- 3K Carbon: lightweight and durable structure
- EVA 17 Foam: comfort on impact
- High Balance: extra power on every shot
Joma Slam padel shoes: stability and explosiveness
The Slam X Vero Virseda shoes are designed for advanced-level players. They feature cutting-edge technical systems to ensure maximum cushioning, stability, and protection.
- Breathable mesh with VTS system
- Seamless JOMA SPORTECH fit to eliminate friction zones
- Reinforced toe and side protection
- Midsole with phylon and REACTIVE BALL for lateral stability, explosive starts, and quick stops
- STABILIS semi-rigid piece in the midfoot for added stability and injury prevention
- Ultra-resistant DURABILITY rubber sole
In short, the Vero Virseda and Joma special collection reflects what happens when the experience of a professional player meets the expertise of a brand focused on athletic performance.