The 2026/27 home kit, developed by Joma, keeps Hellas Verona FC’s traditional yellow and blue colours and creates a deep connection with the city.
Hellas Verona FC will wear its most recognisable identity in the home kit for the 2026/27 season. Joma and the Italian club have worked with the traditional Gialloblù colours, blue and yellow, to create a shirt that connects directly with the city it represents.
The design transfers the historic emblem of the city of Verona onto the fabric, whose coat of arms features a cross on a blue field. This heraldic symbol, integrated into the front of the shirt and linked to both the city and the colours of Hellas Verona FC, becomes the main feature of the team’s new shirt.
The shirt also includes other details connected to the Gialloblù tradition. On the back of the neck, it features the inscription “DAI VERONA”, one of the most representative chants of support from the fans, brought from the stands to the shirt to accompany the players in every match. Inside, the phrase “WE ARE HELLAS” stands out as a symbol of the sense of belonging shared by the whole Verona community.
To pay tribute to this bond between the club and the city, Porta Nuova has been chosen as the setting: the monumental gateway to Verona’s historic centre and one of the city’s most representative landmarks. This iconic location provides the backdrop for Elkjaer and the new home kit for the 2026/27 season.
Technology applied to top-level football
Joma has also applied textile engineering to the Hellas Verona FC 2026/27 home kit. The innovation that gives the brand its prestige aims to meet the demands of modern football. That is why it has used materials and technologies developed to support performance in competition.
- Made from 100% recycled polyester fabric, obtained from PET plastic bottles, a lightweight, resistant and high-quality material that combines sports performance with a commitment to more sustainable production. This material helps reduce CO₂ emissions into the atmosphere by 75% compared with traditional fabrics.
- Technical structure with a Jacquard finish to support sweat ventilation. Together with MICRO-MESH SYSTEM technology, strategically placed in the areas of greatest perspiration, it ensures efficient moisture control.
- Hellas Verona FC crest partly made with silicone to reduce potential chafing without affecting the flexibility of the garment.
- Resistant and comfortable seams, ensuring greater durability without compromising freedom of movement.
- Ribbed finishes on the collar and cuffs provide a comfortable fit and help the kit adapt better to the player’s body.
