“Fuimos, somos y seremos”. The new txuri urdin shirt opens the chapter between the club and Joma with a design faithful to its traditional stripes and technology built for performance.
The Real Sociedad 2026/27 home kit marks the beginning of a new chapter between Real Sociedad and Joma Sport, the club’s new technical sponsor. This alliance brings together the essence and values that have shaped both institutions for many years, setting the foundation for an innovative and ambitious shared project.
The first statement of this agreement could not be more meaningful: the launch of Real Sociedad’s new home kit. Developed by Joma, the new txuri urdin skin stays true to the essence and elegance of the club’s traditional blue-and-white vertical stripes.
A shirt true to Real Sociedad’s identity
Some symbols do not need to be reinvented. The txuri urdin stripes are part of the club’s essence and represent much more than colours. They are a way of understanding football, a shared feeling and a lasting connection with Gipuzkoa, San Sebastián and the club’s history.
This is the focus that Joma and Real Sociedad have brought into the first kit the players will wear during the 2026/27 season. It is an elegant proposal in which the club’s DNA takes centre stage, reinterpreted through a contemporary design. That connection with the colours also appears inside the collar through the inscription “Aurrera txuri-urdinak!”, the battle cry that forms part of the club anthem.
The details also reinforce the premium character of the shirt. The crest has been applied in satin silicone, adding texture and relief, while the matching Joma logo creates a clean, carefully integrated visual finish.
Technology to compete at the highest level
The home kit responds to the demands of modern football through materials and technologies developed to support performance in competition.
- Made with 100% recycled polyester fabric, obtained from PET plastic bottles, a lightweight, resistant and high-quality material that combines sporting performance with a commitment to more sustainable production. This material helps reduce CO₂ emissions into the atmosphere by 75% compared with traditional fabrics.
- Micro-Mesh System technology strategically placed in the areas with the highest sweat levels, including the underarms, sides and back, to support ventilation and help wick sweat away during effort.
- Real Sociedad crest made with silicone to help reduce possible chafing without affecting the flexibility of the garment.
- Resistant and comfortable seams, designed to provide greater durability without compromising freedom of movement.
- The construction is completed with ribbed finishes on the collar and cuffs, providing an optimal fit.
The new shirt represents the starting point of a shared story between Real Sociedad and Joma, beginning with a kit designed to accompany the team and its fans through every challenge of the coming season.