Joma increases its visibility in the Champions League with Kairat Almaty’s qualification. This global exposure window boosts the brand’s recognition in the European Cup.
The Joma team, Kairat Almaty, has achieved a historic feat: competing in the Champions League. This qualification comes after defeating Celtic Glasgow in the playoff. Now, the Kazakh club becomes the easternmost team ever to play in the final phase of the European Cup — a milestone both for the club and for the competition.
For Joma, as the club’s technical sponsor, this represents a great opportunity for visibility, prestige, and international projection. The brand adds another team to the most important continental stage in club football, alongside others such as Villarreal CF. Moreover, the fact that a Kazakh team has reached such a historic milestone speaks of ambition, growth, and excellence — values shared by both the brand and the club, which have led them to achieve goals like this.
Kairat Almaty’s broad national and international background
Kairat Almaty is one of the oldest and most decorated clubs in Kazakhstan. It has won four league titles (1992, 2004, 2020, and 2024) and holds the national record with ten Kazakhstan Cups (1992, 1996–97, 1999–2000, 2001, 2003, 2014, 2015, 2017, 2018, and 2021). Currently, it competes in the Kazakhstan Premier League.
