The collaboration between Joma and Juanlu Esbrí reveals the complete process behind creating a technical product from the inside, especially focusing on the new ST-Blast racket model that Esbrí will use.
Joma continues to strongly invest in padel. Now, it unveils a new special edition for its player Juanlu Esbrí, featuring the ST-Blast racket — a model making its debut in this collection — and the high-end Slam shoes. With this, Joma aims to change the game by offering a line of products that leaves no player indifferent.
The launch campaign highlights the technical development of its products, their quality, and the close relationship with athletes to help them reach their maximum performance. Juanlu Esbrí has collaborated closely with Joma throughout the entire process. Both Joma and Esbrí share the same goal with this special edition: to prove that the best technical product is born directly from real experience, from those who face every challenge on the court.
A collection tailored to his playing style
The launch of Juanlu Esbrí’s special collection continues Joma’s commitment to showing how a product is developed. It goes beyond just design: it is the result of a meticulous technical process in which Juanlu Esbrí himself has actively participated. Every detail has been refined to meet the demands of professional padel.
The creation of the racket was structured in three key stages:
- Product design: Juanlu Esbrí contributed his experience and worked closely with Joma’s technical team.
- Testing and manufacturing: At the Atria laboratory, specialized in padel, the ST-Blast racket underwent rigorous testing to validate its power, precision, and durability.
- On-court debut: The final phase focused on the player testing the product, certifying its performance under real match conditions.
New ST-Blast racket
The ST-Blast padel racket is designed for intermediate and advanced players seeking power and precision in every shot. Its hybrid shape, wide sweet spot, and medium-high balance provide comfort during play without sacrificing power on aerial and offensive hits.
- Face made with FLEXSHIELD 12k carbon fiber, ensuring strength and high performance. This part incorporates ROTATION technology, a 3D embossed finish that enhances shot power.
- VIBRA-OUT system to reduce vibrations and increase playing comfort.
- FLEXO Black EVA core, providing excellent ball response.
- EXO COUNTER frame offers stability and durability, making it a reliable tool for demanding play.
The racket’s performance has been tested and endorsed by the Atria laboratory, reinforcing its position as a benchmark product for high-level padel.
Slam shoes
The classic Slam padel shoes offer the best in performance and technology. Designed for professional padel, these shoes provide excellent stability, grip, and cushioning — which is why they are the choice of elite players like Juanlu Esbrí.
- Upper made of breathable mesh with VTS ventilation system to regulate sweat accumulation, and thermo-sealed JOMA SPORTECH adjustment system that eliminates friction zones.
- Midsole with REACTIVE BALL at the bottom, which absorbs every impact and provides boost to the player.
- Higher density phylon upper with STABILIS piece to enhance stability and prevent improper twisting.
- DURABILITY rubber sole with herringbone (clay) pattern.
