The new store, located in Lima, the Peruvian capital, incorporates the latest innovations and improvements Joma has implemented in retail to enhance the shopping experience.
The Spanish brand reinforces its international expansion strategy with the opening of a new store in Lima, Peru, consolidating its presence in Latin America and strengthening its commitment to retail in the region. This is the first physical store Joma opens in Peru.
The opening of this 89 m² store responds to Joma’s goal of bringing its offering closer to a strategic audience: Latin America, one of the brand’s priority areas, where it already enjoys strong visibility thanks to sponsorship assets. In fact, Joma already has other retail spaces in countries such as Venezuela and El Salvador, and now plans to continue expanding in the coming years.
This is Joma’s first physical store in Peru
Moreover, this new point of sale incorporates Joma’s updated store concept, which includes improved furniture design, optimized storage space, and more efficient and attractive lighting. With this evolution, Joma aims to create a more comfortable and modern shopping experience, capable of attracting new customers while building loyalty among existing ones. Visitors will find the full range of apparel, footwear, and accessories, with special highlights on tennis, padel, trail, running, football, and futsal collections.
Ultimately, Joma’s expansion in Peru strengthens its position as one of the Spanish sports brands with the greatest international projection. Present in more than 140 countries and guided by a strategy rooted in sports innovation, the company continues driving global growth through the opening of new retail spaces in key markets such as Peru.
Store address:
Centro Comercial Parque La Molina
Av. La Molina 2448
La Molina, Lima, Peru