The company drives its digital transformation and opens the doors to the British market with a tailored and accessible online shopping experience.
The Spanish brand strengthens its international expansion strategy with the launch of its new UK site within its official website www.joma-sport.com, consolidating its presence in key European and global markets.
The opening of this new site within its e-commerce responds to Joma’s objective of bringing its offer closer to a strategic audience: the British public, where the brand is already present thanks to sponsorship assets such as Brentford FC, Norwich City, Swansea City AFC, Hibernian FC, Scottish Athletics and Welsh Athletics.
Digital expansion as a growth driver
The launch of the UK site reinforces Joma’s commitment to digital transformation and internationalisation. The United Kingdom represents one of the most dynamic sports markets in Europe. With this initiative, Joma reaches clubs, athletes and local fans, offering them its full catalogue, exclusive collections and the latest brand innovations, with payment options available in pounds sterling. In addition, the company has optimised its logistics and distribution processes to ensure fast and efficient deliveries throughout the United Kingdom.