Through this new agreement, Joma will present a limited edition of special products for the Marrakech International Marathon.
Joma continues its growth by expanding its presence in the running world. Now, it partners with the Marrakech International Marathon, one of the most prestigious and well-attended events in Morocco, attracting more than 18,000 runners each year. In this way, the brand further strengthens its international presence, where it already sponsors other renowned marathons such as Two Oceans, Soweto, Rome, Madrid, and the Paris 20K, among others.
On January 25, the 2026 edition of the Marrakech International Marathon will kick off, this time with Joma as the new official technical sponsor. As a result of this partnership, the Spanish brand will launch a special line of products for the race, including the official race shirt and a custom version of one of its high-end running shoes, which will be unveiled in the coming weeks.
Thanks to this collaboration, Joma aims to leave a memorable mark among running enthusiasts in Morocco, joining the Marrakech International Marathon, one of the most emblematic events in Northwest Africa. With this special collection, thousands of runners will traverse the city’s most iconic landmarks, from the historic walls of the medina to the Menara Gardens, in an experience that combines sport, culture, and tradition. It is a clear effort to strengthen Joma’s brand image across the African continent.
About Joma Sport Athletics
Joma Sport is a Spanish company dedicated to the manufacturing and commercialization of sports equipment. It is also the most important Spanish sports brand in terms of sales volume worldwide, ranking among the top ten global sports brands. Founded by Fructuoso López in 1965, the brand has experienced rapid growth since its inception. Currently, it is present in over 140 countries and operates eight subsidiaries in the United States, Italy, China, the UK, Germany, Mexico, Panama, and Brazil.
Joma is active in all traditional sports disciplines as well as in the Olympic Games. For example, Joma outfitted 15% of the athletes participating in the Paris 2024 Olympics, in addition to 9 national Olympic committees and more than 20 national federations, setting a record that positions the brand at the top of the sports market.
In recent years, the brand has expanded in disciplines such as athletics by signing professional runners and race walkers. In road running, Joma sponsors marathons in Paris, Rome, Madrid, Ibiza, and Florence, among others. Additionally, its #JomaTeam includes prestigious federations such as those of Spain, Italy, the Czech Republic, Scotland, Ireland, Slovenia, and Mexico, along