Mimetic and U-Tribe, the lifestyle lines that fuse trend and Joma’s sports DNA
Fashion is constantly evolving, and Joma, a leader in sports equipment, knows how to adapt. Its lifestyle line reflects how athleisure combines comfort and elegance, with collections such as Mimetic and U-Tribe, designed with a minimalist and versatile style for everyday wear.
The campaign shows how the brand brings its sports expertise into urban fashion. These pieces are created for those seeking an authentic look, ready to accompany both daily routines and leisure moments, always with the quality and innovation that define Joma.
Joma, leading brand in sports equipment, shows how to unite functionality and fashion
Joma’s athleisure pieces are designed to move with you, combining the comfort and quality of Joma’s sports equipment with the latest fashion trends.
- Freedom of movement: elastic, breathable fabrics that adapt to both urban and athletic rhythm.
- Comfort elevated to trend: modern cuts and versatile silhouettes that turn practicality into fashion.
- Sporting heritage reinterpreted: sneakers and sweatshirts inspired by Joma’s iconic models, now with an urban twist.
- Details that tell stories: minimalist finishes, balanced tones, and nods to the brand’s competitive legacy.
- Versatility: pieces that work equally well for a meeting, a walk, or a light workout.
