Joma and the COE walk together again towards Los Angeles 2028. The Spanish brand will continue to be its official technical sponsor during the next Olympic cycle.
The Spanish sports brand Joma and the Spanish Olympic Committee (COE) have renewed their alliance until the Olympic Games in Los Angeles 2028, strengthening a relationship that combines sport, innovation, and a common national identity. This agreement consolidates Joma as the official technical sponsor of the COE for the next Olympic cycle, which includes the Summer Games and the upcoming Winter Olympic Games Milano Cortina 2026.
A lasting commitment to Spanish sport
The relationship between Joma and the COE has accompanied Spanish athletes in major Olympic events such as Rio 2016, Tokyo 2020, and Paris 2024, contributing technical performance gear that has been recognized by both athletes and the international critics.
But this partnership is more than a commercial agreement. It is a collaboration built on shared values such as effort, innovation, and pride in representing Spain on the world’s most demanding sports stages.
Technology, design, and sustainability: the keys of Joma
The strength of this union, based on common roots and constant collaboration, has allowed the development of technical sportswear that meets the highest standards of quality and performance. These garments, the result of joint work, have contributed throughout the Olympic cycles to the performance of Spanish athletes, standing out for their design and innovation.
Special mention deserves the collection created for Paris 2024, where the brand opted for a line fully committed to the environment. The garments were made with sustainable fabrics such as recycled polyester and organic cotton, and responsible production techniques were used, such as dyeing without chemical compounds. Thanks to these initiatives, each piece received the “eco” label.
This sustainable approach consolidates Joma as a brand that thinks about both sports performance and environmental impact.