The partnership aims to inspire Superman fans and sports enthusiasts to reach their full potential
Warner Bros. Discovery Global Consumer Products (WBDGCP) and Joma, a leading company in the manufacture and distribution of sports equipment, announce today an exclusive product line to celebrate the highly anticipated new DC Studios movie, Superman, which will premiere in cinemas and IMAX® worldwide starting July 9, 2025, distributed by Warner Bros. Pictures.
This unique synergy brings together sport and entertainment with a shared goal: to promote the values of sport through an innovative, high-performance collection inspired by Superman.
Joma and Warner Bros. launch Superman Sports Collection with high-performance technology
The collaboration between WBDGCP and Joma emphasizes the importance of effort, perseverance, and teamwork — core values of sport. The new collection includes a premium apparel line and running and casual footwear. These Superman-inspired products will be available to fans in the coming months.
Each product has been designed with cutting-edge technology and an inspiring aesthetic aimed at athletes, sports lovers, and Superman fans across the globe. With this tribute to the iconic DC superhero, Joma aims to enhance athletic performance at the highest level.
Just as Superman defies gravity with his ability to fly and unstoppable speed, Joma shoes feature cushioning and energy return systems such as FLY REACT. In the running shoes, CARBON PLATE technology provides a sense of propulsion with every stride, evoking the feeling of taking off. Their ergonomic design and high-resistance materials promote agility and stability — key elements for athletes.
With this innovative launch, Joma and WBDGCP reaffirm their commitment to excellence, inspiration, and the promotion of sports values, encouraging people of all ages to lead an active and healthy lifestyle.
About “SUPERMAN”
Superman, the first DC Studios feature film to hit the big screen, will be released in cinemas worldwide this summer by Warner Bros. Pictures. With his signature style, James Gunn tackles the original superhero of the newly reimagined DC Universe with a unique mix of epic action, humor, and heart, delivering a Superman driven by compassion and an inherent belief in the goodness of humanity.