Joma Sport S.A. will supply bespoke, elite performance wear for Brentford men’s first team, B team, academy, women’s teams, coaching staff and Brentford FC Community Sports Trust as part of a multi-year deal beginning in July 2025.
Joma enters the Premier League through its partnership with Brentford FC. Both parties have announced a strategic alliance under which the Spanish brand becomes the club’s new official kit partner from July 2025. This collaboration marks a major step forward for both organizations and signifies Joma’s arrival on one of the most competitive stages in world football.
As a result, starting in the 2025/26 season, Brentford FC will be the only Premier League team wearing kits provided by Joma — reinforcing the brand’s exclusivity and growing international presence.
A costumised kit focused on innovation and performance
As part of the deal, Joma will design elite performance kits for Brentford’s men’s first team, B team, academy, women’s teams, and coaching staff. The 2025 collection will include a commemorative home shirt celebrating the club’s 100th anniversary wearing the traditional red and white stripe design.
Sustainability is a key pillar of this partnership. All garments will be made from recycled polyester and eco-friendly fabrics, reducing environmental impact and highlighting both Brentford and Joma’s commitment to protecting the planet.
Statements about the agreement
Fran Jones, Brentford FC’s Commercial Director, said: “We are delighted to welcome Joma as our new official technical partner. From our very first conversation, it was clear that we share common values. Joma shares Brentford’s commitment to community, innovation and performance. Their bespoke approach to design was also key to their proposal, allowing us to create kits, training wear, and leisurewear that reflect who we are as a club — our rich history and our exciting future. We’re looking forward to presenting these new collections to our fans in July.”
Ben Ryan, Brentford’s Director of Performance, added: “Our collaboration with Joma goes beyond kit supply — it’s about enhancing performance. Joma’s proven track record in elite sportswear and their willingness to work closely with our teams ensures that our players and staff will benefit from apparel designed to meet the demands of Premier League football.”
Marina López, Managing Director of Joma Sport S.A., stated: “At Joma, we are constantly working to offer the best product through ongoing technological innovation and a daily commitment to supporting those who give their all in their sport. That’s why we are thrilled to collaborate with Brentford Football Club and excited to accompany them on their Premier League journey. This partnership is a fundamental step for Joma Sport in English football, and we are honored to be the club’s official technical sponsor. Our philosophy — based on excellence and a drive to deliver the best — is perfectly aligned with Brentford’s values.”
The partnership between Joma and Brentford FC represents far more than a sponsorship deal. It’s a union based on shared values, a forward-thinking vision, and a strong commitment to sustainability and innovation in football.