The commercial stand of 92 m2, the largest at the fair, is welcoming visits from current and potential clients, experts, and public and private organizations, who will get to know the new sports collection for 2025.
The Spanish brand is present at the Africa Sports Expo 2024 event, held in Casablanca and has been hosting sports enthusiasts since October 10 until Sunday the 13th. There, Joma has set up a large 92 m2 stand, where it is showcasing the new textile and footwear collection for 2025 to the 30,000 attendees from over 20 countries.
In this edition, Joma has focused on sports such as football, futsal, tennis, paddle tennis, running, and trail running. This has been a great opportunity to enhance the brand image in the African continent, using the event as a showcase to display and inform customers about the latest developments in design and technologies.
Likewise, several activations have been prepared, among which the paddle tennis one stands out. On Saturday, October 12, two Joma players will travel to the fair to play an exhibition match against a local couple, who have been invited press, clubs, and retailers specializing in this sport. In addition, the head of paddle production at Joma will attend to present the new models to the entire sector and explain their technical characteristics.
More than 30,000 people expected to attend Joma’s stand at Africa Sports Expo
The brand has high expectations for the Africa Sports Expo, as it is expected that current and potential Joma clients, specialists in paddle tennis, and tennis, as well as the most important commercial chains in Morocco, federations, and other public and private organizations will visit the Joma space. It should be noted that the brand already has a strong presence in the country through its sponsorship of the Royal Moroccan Athletics Federation. Ultimately, the goal is for the stand to be a must-visit for visitors due to the brand’s strong commitment, in addition to being the largest at the expo.