The brand will be present at Milano Cortina as the official technical supplier of Spain, Portugal, North Macedonia and Moldova, expanding its global visibility at the world’s greatest sporting showcase.
Joma will take part in the Milano Cortina Winter Olympic Games as the official technical supplier of four National Olympic Committees, consolidating its presence on one of the most far-reaching and influential sporting stages worldwide.
- Spain
- Portugal
- North Macedonia
- Moldova
The Olympic Games are followed by millions of spectators around the globe, with extensive international media coverage that makes Milano Cortina a key platform for global visibility. In this context, Joma’s presence through four national delegations strengthens the brand’s global projection and highlights its ability to operate in a highly competitive sporting environment.
Uniforms designed for a highly demanding international environment
For Milano Cortina, Joma has developed technical apparel adapted to the demands of winter weather, combining innovation, design and performance. Each collection has been conceived with respect for the national identity of the different committees, demonstrating Joma’s ability to respond to diverse sporting and cultural realities.
Technology is another key feature. The collections include garments with waterproof membranes to provide maximum protection against moisture and wind, as well as thermal, ergonomic and breathable fabrics featuring the Micro-Mesh System. They also include essential cotton pieces with a soft touch and high comfort for leisure wear.
Ultimately, outfitting four National Olympic Committees at the same Games reflects the trust placed in Joma by sporting bodies from different countries. This strong presence expands its international footprint and strengthens its positioning on the most visible and demanding sporting stages.
