A journey through innovation applied to football that cements Joma as an international benchmark in high-performance technical equipment.
In football, the passing of time can be seen in the speed of the game, in physical demands… and also in the kit. At Joma, we have been part of this transformation for decades, with the world’s most popular sport accompanying us since our beginnings and becoming an essential part of our identity.
A bit of history
Throughout our history, we have grown to become a benchmark in high-performance football equipment. We were pioneers in the late 1990s when we bet on coloured boots at a time when black was the norm, alongside players such as Alfonso Pérez and Morientes.
That evolution was consolidated in 2011, when we reached over 50% market share in Spain. And today, we are present in the world’s leading leagues — the Big Five — outfitting clubs such as Villarreal CF, Getafe CF, Torino FC, Hellas Verona, Brentford FC, TSG Hoffenheim and FC Lorient.
From 2001 to 2026: How the football shirt has evolved
To highlight this legacy, at Joma we have compiled a comparison that reflects the result of 25 years of innovation applied to football. An analysis that shows how textile technology has evolved and how each advance responds to the new demands of the modern game.
These are some of the key improvements:
✅ Optimised fit: Ribbing on the collar and cuffs improves support and comfort, maintaining a more precise and stable fit during play.
✅ Ultra-lightweight: The new advanced fabric enables weight reduction to maximise freedom of movement and deliver a total feeling of lightness.
✅ Micro-Mesh System breathable technology: This system, made up of perforations placed in strategic areas, enhances ventilation and helps wick away sweat, keeping body temperature regulated.
✅ Greater durability: The current fabric is more resistant to friction, having been refined to withstand the rubbing and abrasion typical of modern football.
✅ Elasticity and sustainability: The 2026 shirt features an ultra-stretch fabric made from 100% recycled polyester, reinforcing Joma’s commitment to protecting the planet.
This journey is the culmination of six decades of passion for sport. Once again, we prove that innovation is the driving force that pushes sport into the future.
