The 2024 World Champion joins Joma to lead the brand’s entry into the fastest-growing international fitness discipline.
Joma announces the incorporation of Roberto Viciedo into the Joma Team, a decisive step that marks its debut in Hyrox, the international discipline that combines running and functional exercises in a format designed to test the endurance and strength of competitors.
The signing of the 2024 World Champion represents a strategic move in this emerging sport and strengthens Joma’s projection in today’s competitive fitness market. Hyrox has become the fastest-growing fitness trend worldwide, a stage where Joma aims to establish itself at the forefront.
Roberto Viciedo, among the world’s best
Roberto Viciedo has proven to be one of Spain’s leading Hyrox athletes, achieving results that place him among the top competitors in his category. In 2024, he was crowned Under-24 World Champion at the HYROX World Championships. He also claimed first place in the Pro Doubles Men event in Chicago and in the Hyrox Pro Doubles Men 16–29 in Málaga, both in 2025. Currently, he is ranked Top 3 worldwide, both overall and by age group, making him one of the best Hyrox athletes in the world.
These achievements, combined with a career marked by consistency and determination, have made Viciedo a name to watch on the international Hyrox circuit.
Roberto Viciedo to compete with the R-3000 performance shoe
As part of this new agreement, Roberto Viciedo will now wear Joma gear in both training and competition. Specifically, he has chosen the R-3000 model, Joma’s carbon plate shoe from the R Line.
The choice of this model is no coincidence: carbon plate shoes are the perfect ally for Hyrox competition.
- Design that boosts every stride, providing greater speed and running efficiency while saving energy on running segments.
- Improved performance in transitions, reducing muscle fatigue to face functional exercises with more power and stability.
- CARBON PLATE technology, maximizing propulsion with each stride thanks to an energy transfer-optimized structure.
- FLY REACTIVE midsole, enhancing rebound and absorbing impacts for greater comfort underfoot.
