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Joma opens first Bulgarian brand store

Sofia welcomes Spanish sports brand to capital city.

Joma opens first Bulgarian brand store

The latest Joma brand store has opened in the Bulgarian capital of Sofia, further strengthening the Spanish sports retail structure across Europe. The new store is located on Vitosha Boulevard, one of the main shopping areas of central Sofia.

A wide range of Joma products will be available to the Bulgarian people including technical sportswear and equipment for soccer, futsal, basketball or handball as well as tennis and running collections; sports which have grown in popularity throughout central Europe over the past few years. The Sofia store will also offer technical and casual Joma footwear.

Joma is an official sponsor of the national soccer team and Olympic Committee, two of the most important and influential sports institutions Bulgaria, making the Spanish brand one of the most recognised and respected names in the country.

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