{"id":77030,"date":"2024-07-25T12:28:44","date_gmt":"2024-07-25T12:28:44","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=77030"},"modified":"2024-07-25T13:02:41","modified_gmt":"2024-07-25T13:02:41","slug":"joma-presume-de-musculo-olimpico-en-su-ultima-campana-publicitaria","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/joma-presume-de-musculo-olimpico-en-su-ultima-campana-publicitaria\/","title":{"rendered":"Joma presume de m\u00fasculo ol\u00edmpico en su \u00faltima campa\u00f1a publicitaria"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"77030\" class=\"elementor elementor-77030\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc29ec5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc29ec5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9cd0792\" data-id=\"9cd0792\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e79781 elementor-widget elementor-widget-text-editor\" data-id=\"9e79781\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 style=\"text-align: justify;\">Tras hacer historia anunciando que vestir\u00eda al 15% de los atletas ol\u00edmpicos, la firma espa\u00f1ola apoya ahora su comunicaci\u00f3n con una potente campa\u00f1a publicitaria.<\/h2><p style=\"text-align: justify;\">\u201cJoma marcar\u00e1 un hito y vestir\u00e1 al 15% de los deportistas en la cita ol\u00edmpica de 2024\u201d, ese fue el dato que protagoniz\u00f3 las columnas de los medios hace tan solo unas semanas. Ahora, en la semana en la que arranca la gran cita deportiva m\u00e1s importante de los \u00faltimos cuatro a\u00f1os, la marca espa\u00f1ola lanza una <strong>potente campa\u00f1a para dar voz y comunicar su gran protagonismo en Par\u00eds<\/strong>.<\/p><p style=\"text-align: justify;\">Como fruto de esta campa\u00f1a publicitaria, Joma ha puesto a punto todos sus activos para lograr el m\u00e1ximo alcance posible en su a\u00f1o ol\u00edmpico. El objetivo <strong>es dar a conocer su m\u00fasculo en los Juegos, en los que cuenta con m\u00e1s de 10 <a href=\"https:\/\/www.joma-sport.com\/es_ES\/equipaciones-oficiales\/comites-y-federaciones\/\" target=\"_blank\" rel=\"noopener\">Comit\u00e9s Ol\u00edmpicos<\/a> de diferentes partes del mundo, <a href=\"https:\/\/www.joma-sport.com\/es_ES\/equipaciones-oficiales\/comites-y-federaciones\/\" target=\"_blank\" rel=\"noopener\">federaciones nacionales<\/a> y atletas individuales<\/strong>. Ellos son los verdaderos protagonistas, vistiendo el producto con el que luchar\u00e1n por alcanzar el oro ol\u00edmpico.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6220497 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6220497\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59e0818\" data-id=\"59e0818\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e37c488 elementor-widget elementor-widget-video\" data-id=\"e37c488\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/988266771?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7760c05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7760c05\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0196b9\" data-id=\"e0196b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d36cdf elementor-widget elementor-widget-text-editor\" data-id=\"8d36cdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">La diversidad y la tecnolog\u00eda como ejes comunicativos de la campa\u00f1a<\/h2><p style=\"text-align: justify;\">Uno de los ejes comunicativos es <strong>promover la diversidad como marca multinacional<\/strong>. En Par\u00eds, Joma contar\u00e1 con patrocinios de diversas partes del mundo, y para cada uno de ellos ha preparado una <a href=\"https:\/\/www.joma-sport.com\/es_ES\/equipaciones-oficiales\/comites-y-federaciones\/\" target=\"_blank\" rel=\"noopener\">colecci\u00f3n personalizada<\/a> basada en los rasgos culturales plasmados sobre dise\u00f1os totalmente innovadores y llamativos.\u00a0<\/p><p style=\"text-align: justify;\">Por otro lado, Joma pone el foco en la <strong>tecnolog\u00eda<\/strong> una vez m\u00e1s. Durante los \u00faltimos cuatro a\u00f1os, ha utilizado toda su experiencia para llevar sus colecciones hacia una tecnicidad de excelencia. Esto, unido al gran aumento de la inversi\u00f3n en I+D+i y a la inspiraci\u00f3n que dan los atletas profesionales, ha permitido crear <a href=\"https:\/\/www.joma-sport.com\/es_ES\/equipaciones-oficiales\/comites-y-federaciones\/\" target=\"_blank\" rel=\"noopener\">productos<\/a> a la altura de la \u00e9lite deportiva. Solamente <strong>la tecnolog\u00eda de vanguardia es sin\u00f3nimo de alto rendimiento<\/strong>.<\/p><p style=\"text-align: justify;\">En definitiva, durante las siguientes semanas, Joma capitanear\u00e1 el gran escaparate deportivo mundial. Para ello, intentar\u00e1 llegar a los seguidores de los Juegos en todos los rincones del mundo apoy\u00e1ndose en su campa\u00f1a publicitaria. La firma ya ha comenzado a distribuirla por todas sus plataformas, como la p\u00e1gina web o sus redes sociales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tras hacer historia anunciando que vestir\u00eda al 15% de los atletas ol\u00edmpicos, la firma espa\u00f1ola apoya ahora su comunicaci\u00f3n con [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":77033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joma presume de m\u00fasculo ol\u00edmpico en su \u00faltima campa\u00f1a publicitaria - Joma World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joma-sport.com\/blog\/joma-presume-de-musculo-olimpico-en-su-ultima-campana-publicitaria\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joma presume de m\u00fasculo ol\u00edmpico en su \u00faltima campa\u00f1a publicitaria - 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