{"id":70584,"date":"2024-01-12T11:19:11","date_gmt":"2024-01-12T11:19:11","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=70584"},"modified":"2024-01-12T11:22:15","modified_gmt":"2024-01-12T11:22:15","slug":"joma-presenta-su-marca-y-sus-instalaciones-en-un-evento-press-day","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/joma-presenta-su-marca-y-sus-instalaciones-en-un-evento-press-day\/","title":{"rendered":"Joma presenta su marca y sus instalaciones en un evento Press Day"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"70584\" class=\"elementor elementor-70584\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9057013 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9057013\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d84f58d\" data-id=\"d84f58d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45f9df8 elementor-widget elementor-widget-text-editor\" data-id=\"45f9df8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 style=\"text-align: justify;\">M\u00e1s de 30 medios especializados y generalistas estuvieron invitados a conocer a fondo las instalaciones y la marca en el Press Day de Joma. Deportistas patrocinados y expertos en producto explicaron las novedades del muestrario de calzado y textil.<\/h2><p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">El pasado mi\u00e9rcoles 10 de enero, Joma dio a conocer su marca y sus instalaciones a la prensa en un <strong>gran evento Press Day organizado en la sede central de Portillo de Toledo<\/strong>. Durante la jornada, cont\u00f3 con la presencia de deportistas y embajadores, que, junto con miembros de los departamentos de dise\u00f1o textil y calzado, explicaron a los medios asistentes las caracter\u00edsticas t\u00e9cnicas del producto.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">En total, <strong>m\u00e1s de 30 medios entre prensa especializada y generalista<\/strong> estuvieron en el Press Day de Joma. Durante la visita, recorrieron todas las instalaciones para poder conocerlas a fondo en primera persona, as\u00ed como el origen y los valores de esta empresa con m\u00e1s de 50 a\u00f1os de historia. Concretamente, mostraron especial inter\u00e9s en la <strong>zona de dise\u00f1o<\/strong>, donde aprendieron todo el <strong>proceso de creaci\u00f3n e investigaci\u00f3n de tecnolog\u00edas y tendencias<\/strong>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef4e79 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"2ef4e79\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2024\/01\/Q4A1781-min-300x200.jpg\" alt=\"_Q4A1781-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2024\/01\/Q4A1791-min-300x200.jpg\" alt=\"_Q4A1791-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2024\/01\/Q4A1793-min-300x200.jpg\" alt=\"_Q4A1793-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2024\/01\/Q4A1797-min-300x200.jpg\" alt=\"_Q4A1797-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2024\/01\/Q4A1810-min-300x200.jpg\" alt=\"_Q4A1810-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2024\/01\/Q4A1815-min-300x200.jpg\" alt=\"_Q4A1815-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2024\/01\/Q4A1837-min-300x200.jpg\" alt=\"_Q4A1837-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 de 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2024\/01\/Q4A1876-min-300x200.jpg\" alt=\"_Q4A1876-min\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27e0229 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27e0229\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05aa17d\" data-id=\"05aa17d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07a070c elementor-widget elementor-widget-text-editor\" data-id=\"07a070c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Adelanto de las novedades del muestrario 2024\u00a0<\/h2><p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Por otro lado, persiguiendo el objetivo de Joma por elevar su imagen de marca, durante la parada en el showroom, <strong>varios deportistas patrocinados y responsables del equipo de dise\u00f1o hicieron una introducci\u00f3n a las novedades del <a href=\"https:\/\/www.joma-sport.com\/es_ES\/hombre\/ropa-hombre\/\" target=\"_blank\" rel=\"noopener\">muestrario de textil<\/a> y <a href=\"https:\/\/www.joma-sport.com\/es_ES\/hombre\/calzado-hombre\/\" target=\"_blank\" rel=\"noopener\">calzado<\/a><\/strong>. En concreto, acompa\u00f1aron a la prensa el ex n\u00famero 1 mundial del p\u00e1del <strong>Juani Mieres, Jos\u00e9 Antonio Garc\u00eda Diestro<\/strong>, la exatleta ol\u00edmpica<strong> Ruth Beitia, Juan Carlos Higuero, <\/strong>y los reci\u00e9n incorporados al equipo de trail<strong> Miguel Heras y Gemma Arenas<\/strong>. <a href=\"https:\/\/www.joma-sport.com\/es_ES\/deporte\/padel\/\" target=\"_blank\" rel=\"noopener\">P\u00e1del<\/a>, <a href=\"https:\/\/www.joma-sport.com\/es_ES\/deporte\/running\/\" target=\"_blank\" rel=\"noopener\">running<\/a> y <a href=\"https:\/\/www.joma-sport.com\/es_ES\/deporte\/otros-deportes\/trail-running\/\" target=\"_blank\" rel=\"noopener\">trail running<\/a>, tres deportes en los que Joma cada vez est\u00e1 sacando m\u00e1s m\u00fasculo a trav\u00e9s de sus patrocinios y de su producto. Ellos fueron los mejores embajadores y lograron transmitir a la perfecci\u00f3n las cualidades de las nuevas colecciones. Hay que hacer hincapi\u00e9 en que colaboran mano a mano para desarrollarlas y las testan hasta llevarlas al m\u00e1ximo rendimiento.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">En definitiva, se trat\u00f3 de la primera vez que la compa\u00f1\u00eda preparaba un evento as\u00ed. El crecimiento tan r\u00e1pido que ha experimentado durante los \u00faltimos a\u00f1os, la mejora continua de las instalaciones, junto con la gran inversi\u00f3n en investigaci\u00f3n y desarrollo de producto hicieron necesario este empuje en la comunicaci\u00f3n, que fue recibido con un inter\u00e9s muy potente.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>M\u00e1s de 30 medios especializados y generalistas estuvieron invitados a conocer a fondo las instalaciones y la marca en el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":70668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joma presenta su marca y sus instalaciones en un evento Press Day - 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