{"id":70484,"date":"2024-01-03T13:33:15","date_gmt":"2024-01-03T13:33:15","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=70484"},"modified":"2024-01-12T12:05:26","modified_gmt":"2024-01-12T12:05:26","slug":"la-leyenda-del-trail-miguel-heras-se-incorpora-a-joma","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/la-leyenda-del-trail-miguel-heras-se-incorpora-a-joma\/","title":{"rendered":"La leyenda del trail Miguel Heras se incorpora a Joma"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"70484\" class=\"elementor elementor-70484\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b67727 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b67727\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7ab61e\" data-id=\"b7ab61e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f722458 elementor-widget elementor-widget-text-editor\" data-id=\"f722458\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 style=\"text-align: justify;\">Miguel Heras se une a la apuesta de la marca por reforzar su imagen en el trail despu\u00e9s de una carrera impecable que comenz\u00f3 en 2005.<\/h2><p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Como parte de la apuesta de Joma por el <a href=\"https:\/\/www.joma-sport.com\/es_ES\/deporte\/otros-deportes\/trail-running\/\" target=\"_blank\" rel=\"noopener\">trail<\/a>, la marca ha dado a conocer el nuevo fichaje del #JomaTrailTeam, <strong>la leyenda Miguel Heras<\/strong>. Conocido por ser <strong>uno de los mejores corredores del mundo en la actualidad<\/strong>, el veterano acumula victorias en Transgrancanaria, Transvulcania, Templiers o la m\u00edtica Ultra Pirineu, donde con 4 triunfos se ha convertido en el m\u00e1s laureado de la prueba. Cuenta con una <strong>trayectoria inigualable que abarca 18 a\u00f1os<\/strong>, concretamente desde 2005, y a partir de ahora seguir\u00e1 creciendo de la mano de Joma.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">El acuerdo se fragu\u00f3 despu\u00e9s de que Miguel Heras visitara la <strong>sede central de la compa\u00f1\u00eda en Portillo de Toledo<\/strong>. All\u00ed, el atleta pudo conocer de primera mano el proyecto y r\u00e1pidamente se identific\u00f3 con los <strong>valores de la empresa<\/strong> y, sobre todo, con su car\u00e1cter familiar. De hecho, si hay algo por lo que Miguel Heras ha destacado siempre adem\u00e1s de por sus resultados, es por su humildad y su proximidad, dos cualidades que ha llevado siempre por bandera y que comparte con la historia de Joma.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Ahora, inicia una nueva aventura profesional en Joma, implic\u00e1ndose de lleno en la <strong>apuesta por reforzar su imagen y su presencia en este deporte<\/strong>. La direcci\u00f3n estrat\u00e9gica que la marca est\u00e1 adquiriendo en el <a href=\"https:\/\/www.joma-sport.com\/es_ES\/deporte\/otros-deportes\/trail-running\/\" target=\"_blank\" rel=\"noopener\">trail running<\/a> est\u00e1 haciendo posible el crecimiento exponencial desarrollado en los \u00faltimos meses.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6886a elementor-widget elementor-widget-html\" data-id=\"5c6886a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C1mGxX3MkUN\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C1mGxX3MkUN\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C1mGxX3MkUN\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por Joma Sport (@jomasport)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63a7f1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63a7f1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a1887e\" data-id=\"9a1887e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1104490 elementor-widget elementor-widget-text-editor\" data-id=\"1104490\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">Se involucrar\u00e1 en el desarrollo de producto de trail running<\/h2><p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">La inversi\u00f3n constante en I+D+i por parte de la empresa es una de las razones por las que sus art\u00edculos est\u00e1n repletos de calidad y tecnolog\u00eda. Y una de las mejores formas de alcanzar la perfecci\u00f3n es contar con la ayuda de deportistas profesionales que forman parte del #JomaTeam. Ahora, como fruto de la colaboraci\u00f3n con Miguel Heras, <strong>el atleta espa\u00f1ol se implicar\u00e1 desde el primer momento en el desarrollo de producto<\/strong>, junto con otros atletas Joma. Por ejemplo, probando los prototipos de <a href=\"https:\/\/www.joma-sport.com\/es_ES\/hombre\/calzado-hombre\/trail-running\/\" target=\"_blank\" rel=\"noopener\">zapatillas de alta gama<\/a> y someti\u00e9ndolos al m\u00e1ximo rendimiento, o participando en la fabricaci\u00f3n de <a href=\"https:\/\/www.joma-sport.com\/es_ES\/hombre\/accesorios\/\" target=\"_blank\" rel=\"noopener\">accesorios<\/a> y <a href=\"https:\/\/www.joma-sport.com\/es_ES\/deporte\/otros-deportes\/trail-running\/\" target=\"_blank\" rel=\"noopener\">textil<\/a>, como los chalecos.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Igualmente, Miguel Heras <strong>competir\u00e1 con <a href=\"https:\/\/www.joma-sport.com\/es_ES\/hombre\/calzado-hombre\/trail-running\/\" target=\"_blank\" rel=\"noopener\">calzado de Joma<\/a><\/strong>. Concretamente, llevar\u00e1 las <a href=\"https:\/\/www.joma-sport.com\/es_ES\/resultados-busqueda?q=tr9000&amp;search-button=&amp;lang=null\" target=\"_blank\" rel=\"noopener\"><strong>TR-9000<\/strong><\/a>, las primeras zapatillas de la marca espec\u00edficas para competici\u00f3n, y las m\u00edticas <a href=\"https:\/\/www.joma-sport.com\/es_ES\/hombre\/calzado-hombre\/trail-running\/\" target=\"_blank\" rel=\"noopener\"><strong>Sima<\/strong><\/a>, destinadas al uso profesional. Hay que a\u00f1adir el <strong>nuevo modelo <a href=\"https:\/\/www.joma-sport.com\/es_ES\/hombre\/calzado-hombre\/trail-running\/\" target=\"_blank\" rel=\"noopener\">TR-7000<\/a><\/strong> destinado a competici\u00f3n, con el que el corredor espa\u00f1ol debutar\u00e1 despu\u00e9s de su lanzamiento este a\u00f1o.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Miguel Heras se une a la apuesta de la marca por reforzar su imagen en el trail despu\u00e9s de una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":70487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[450],"tags":[73,448],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La leyenda del trail Miguel Heras se incorpora 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