{"id":63318,"date":"2022-11-28T08:36:42","date_gmt":"2022-11-28T08:36:42","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=63318"},"modified":"2023-04-19T13:28:06","modified_gmt":"2023-04-19T13:28:06","slug":"joma-exhibe-en-ispo-munich-la-evolucion-de-la-marca","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/joma-exhibe-en-ispo-munich-la-evolucion-de-la-marca\/","title":{"rendered":"Joma exhibe en ISPO M\u00fanich la evoluci\u00f3n de la marca"},"content":{"rendered":"

Una gran zapatilla gigante del modelo de running con placa de carbono R.3000 preside el espacio de Joma en ISPO M\u00fanich 2022.<\/span><\/h2>\n

La marca espa\u00f1ola Joma vuelve a ISPO M\u00fanich<\/strong> tras los a\u00f1os de pandemia para continuar siendo la empresa nacional con mayor n\u00famero de participaciones en la feria del deporte m\u00e1s reconocida de Europa. Hall B, stand 336.<\/strong><\/span><\/p>\n

ISPO M\u00fanich es la feria profesional m\u00e1s emblem\u00e1tica para Joma. Desde que el fundador de la marca comenzase a exhibir su peque\u00f1o muestrario en los a\u00f1os 70, Joma ha acudido cada a\u00f1o mostrando como ha ido cambiando. En la edici\u00f3n que se celebra estos d\u00edas, Joma ha instalado m\u00e1s de 260 m2 de stand<\/strong>, el m\u00e1s grande de todas sus participaciones.<\/span><\/p>\n

El stand lanza un claro mensaje: la evoluci\u00f3n de la marca Joma tanto en la ampliaci\u00f3n de los deportes core como la apuesta por la tecnolog\u00eda y la imagen de marca.<\/strong><\/span><\/p>\n

All\u00ed, Joma expone las colecciones de textil Spring Summer 2023<\/strong> de los deportes estrat\u00e9gicos: running<\/a>, tenis<\/a>, p\u00e1del<\/a>, teamwear<\/a>, equipaciones deportivas<\/a>, gym<\/a>. Se incorporan las nuevas l\u00edneas de trail y trekking<\/a>. Adem\u00e1s, por primera vez en ISPO Joma muestra su apuesta por las palas de p\u00e1del<\/a> dando un gran protagonismo a esta l\u00ednea de negocio.<\/span><\/p>\n

\"Palas<\/a>
Nueva colecci\u00f3n de palas de p\u00e1del Joma<\/a>.<\/figcaption><\/figure>\n

En calzado, Joma destaca sus l\u00edneas de alta gama<\/strong>, con mayor inversi\u00f3n en tecnolog\u00eda, dentro de su muestrario. Cabe mencionar la ampliaci\u00f3n de la l\u00edneas de p\u00e1del<\/a>, el gran n\u00famero de modelos de f\u00fatbol sala<\/a> para seguir siendo la marca m\u00e1s vendida en este deporte, la constancia en la bota de f\u00fatbol<\/a> y el apoyo a la decisi\u00f3n estrat\u00e9gica por el trail y el trekking<\/a>.<\/span><\/p>\n

La demostraci\u00f3n en la evoluci\u00f3n de su muestrario se acompa\u00f1a con el refuerzo de la imagen de marca tecnol\u00f3gica<\/strong> a trav\u00e9s de visuales. En ellos se <\/span>resaltan las principales caracter\u00edsticas de sus productos en funci\u00f3n de su uso, como Micro-Mesh System, Flatlock, Rebound o Flexshield.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Una gran zapatilla gigante del modelo de running con placa de carbono R.3000 preside el espacio de Joma en ISPO […]<\/p>\n","protected":false},"author":4,"featured_media":63329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[100],"tags":[430],"yoast_head":"\nJoma exhibe en ISPO M\u00fanich la evoluci\u00f3n de la marca<\/title>\n<meta name=\"description\" content=\"Despu\u00e9s del par\u00f3n por la pandemia, Joma exhibe lo mejor de su producto y tecnolog\u00eda en su stand de ISPO M\u00fanich 2022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joma-sport.com\/blog\/joma-exhibe-en-ispo-munich-la-evolucion-de-la-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joma exhibe en ISPO 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