{"id":58469,"date":"2022-07-07T13:18:27","date_gmt":"2022-07-07T13:18:27","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=58469"},"modified":"2024-01-12T12:07:51","modified_gmt":"2024-01-12T12:07:51","slug":"joma-debuta-en-el-evento-de-trail-running-utmb","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/joma-debuta-en-el-evento-de-trail-running-utmb\/","title":{"rendered":"Joma debuta en las carreras UTMB de trail running"},"content":{"rendered":"

Joma ha puesto en marcha su objetivo de afianzarse en el mundo del trail running con su debut en el circuito Val d’Aran by UTMB<\/h2>\n

La marca ha dado un paso m\u00e1s en su proyecci\u00f3n en el trail running<\/a> con su primera incursi\u00f3n en uno de los eventos m\u00e1s importantes de Europa: el circuito Val d\u2019Aran by UTMB<\/strong><\/a>. Para la ocasi\u00f3n, Joma ha instalado un stand de venta<\/strong> en la Expo, donde los visitantes amantes del trail running pueden descubrir las colecciones sus colecciones de textil y calzado.<\/p>\n

Durante las \u00faltimas temporadas, Joma ha hecho hincapi\u00e9 en la evoluci\u00f3n del producto para el deportista de trail running<\/strong>. Las l\u00edneas de calzado<\/strong><\/a> se han ampliado a\u00f1adiendo los modelos Kubor y Rase a los cl\u00e1sicos, como Sierra o Trek. Entre las tecnolog\u00edas del calzado de Joma para trail running, destacan el REACTIVEBALL para sumar reactividad y reducir la fatiga, y FLEXSHIELD, que evita las agresiones propias del terreno.<\/p>\n

En textil<\/strong>, se ha desarrollado una l\u00ednea espec\u00edfica para este \u00e1mbito deportivo usando la experiencia que la marca ya ten\u00eda creando modelos de running. En este caso, tambi\u00e9n se ha dotado a los productos de la \u00faltima tecnolog\u00eda acorde a las necesidades que el trail requiere. Adem\u00e1s, Joma cuenta con otra l\u00ednea de complementos como cinturones, gafas, o mochilas. Una equipaci\u00f3n al completo.<\/p>\n

Con la participaci\u00f3n en el circuito Val d\u2019Aran by UTBM y con la diversificaci\u00f3n de productos para trail, Joma busca afianzarse en este deporte. Uno de los fines principales es alcanzar en trail el reconocimiento como marca l\u00edder del mercado que ya tiene en running. Dos disciplinas tan parecidas, pero a la vez con tantos aspectos t\u00e9cnicos que las diferencian.<\/p>\n

En definitiva, la marca ha sabido elegir d\u00f3nde debutar: en una de las mejores pruebas del mundo que une los valores deportivos con los humanos.<\/p>\n","protected":false},"excerpt":{"rendered":"

Joma ha puesto en marcha su objetivo de afianzarse en el mundo del trail running con su debut en el […]<\/p>\n","protected":false},"author":4,"featured_media":58490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[450],"tags":[78,344],"yoast_head":"\nJoma debuta en las carreras UTMB de trail running<\/title>\n<meta name=\"description\" content=\"Joma debuta en las carreras UTMB de trail running - La marca cuenta con un stand de venta en el evento m\u00e1s importante de Europa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joma-sport.com\/blog\/joma-debuta-en-el-evento-de-trail-running-utmb\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joma debuta en las carreras UTMB de trail running\" \/>\n<meta property=\"og:description\" content=\"Joma debuta en las carreras UTMB de trail running - La marca cuenta con un stand de venta en el evento m\u00e1s importante de Europa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.joma-sport.com\/blog\/joma-debuta-en-el-evento-de-trail-running-utmb\/\" \/>\n<meta property=\"og:site_name\" content=\"Joma World\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-07T13:18:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-12T12:07:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2022\/07\/stand-trail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"518\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joma Sport\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joma Sport\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.joma-sport.com\/blog\/joma-debuta-en-el-evento-de-trail-running-utmb\/\",\"url\":\"https:\/\/www.joma-sport.com\/blog\/joma-debuta-en-el-evento-de-trail-running-utmb\/\",\"name\":\"Joma debuta en las carreras UTMB de trail running\",\"isPartOf\":{\"@id\":\"https:\/\/www.joma-sport.com\/blog\/#website\"},\"datePublished\":\"2022-07-07T13:18:27+00:00\",\"dateModified\":\"2024-01-12T12:07:51+00:00\",\"author\":{\"@id\":\"https:\/\/www.joma-sport.com\/blog\/#\/schema\/person\/28474f1efd78b4b9d5c640bf789ad90c\"},\"description\":\"Joma debuta en las carreras UTMB de trail running - La marca cuenta con un stand de venta en el evento m\u00e1s importante de Europa.\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.joma-sport.com\/blog\/joma-debuta-en-el-evento-de-trail-running-utmb\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.joma-sport.com\/blog\/#website\",\"url\":\"https:\/\/www.joma-sport.com\/blog\/\",\"name\":\"Joma World\",\"description\":\"Inside Joma\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.joma-sport.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.joma-sport.com\/blog\/#\/schema\/person\/28474f1efd78b4b9d5c640bf789ad90c\",\"name\":\"Joma Sport\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.joma-sport.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3736701ca3bb09f634d2e422dc10104a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3736701ca3bb09f634d2e422dc10104a?s=96&d=mm&r=g\",\"caption\":\"Joma Sport\"},\"url\":\"https:\/\/www.joma-sport.com\/blog\/author\/raquel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Joma debuta en las carreras UTMB de trail running","description":"Joma debuta en las carreras UTMB de trail running - La marca cuenta con un stand de venta en el evento m\u00e1s importante de Europa.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.joma-sport.com\/blog\/joma-debuta-en-el-evento-de-trail-running-utmb\/","og_locale":"es_ES","og_type":"article","og_title":"Joma debuta en las carreras UTMB de trail running","og_description":"Joma debuta en las carreras UTMB de trail running - La marca cuenta con un stand de venta en el evento m\u00e1s importante de Europa.","og_url":"https:\/\/www.joma-sport.com\/blog\/joma-debuta-en-el-evento-de-trail-running-utmb\/","og_site_name":"Joma World","article_published_time":"2022-07-07T13:18:27+00:00","article_modified_time":"2024-01-12T12:07:51+00:00","og_image":[{"width":696,"height":518,"url":"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2022\/07\/stand-trail.jpg","type":"image\/jpeg"}],"author":"Joma Sport","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Joma Sport","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.joma-sport.com\/blog\/joma-debuta-en-el-evento-de-trail-running-utmb\/","url":"https:\/\/www.joma-sport.com\/blog\/joma-debuta-en-el-evento-de-trail-running-utmb\/","name":"Joma debuta en las carreras UTMB de trail running","isPartOf":{"@id":"https:\/\/www.joma-sport.com\/blog\/#website"},"datePublished":"2022-07-07T13:18:27+00:00","dateModified":"2024-01-12T12:07:51+00:00","author":{"@id":"https:\/\/www.joma-sport.com\/blog\/#\/schema\/person\/28474f1efd78b4b9d5c640bf789ad90c"},"description":"Joma debuta en las carreras UTMB de trail running - La marca cuenta con un stand de venta en el evento m\u00e1s importante de Europa.","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.joma-sport.com\/blog\/joma-debuta-en-el-evento-de-trail-running-utmb\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.joma-sport.com\/blog\/#website","url":"https:\/\/www.joma-sport.com\/blog\/","name":"Joma World","description":"Inside Joma","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.joma-sport.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.joma-sport.com\/blog\/#\/schema\/person\/28474f1efd78b4b9d5c640bf789ad90c","name":"Joma Sport","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.joma-sport.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3736701ca3bb09f634d2e422dc10104a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3736701ca3bb09f634d2e422dc10104a?s=96&d=mm&r=g","caption":"Joma Sport"},"url":"https:\/\/www.joma-sport.com\/blog\/author\/raquel\/"}]}},"_links":{"self":[{"href":"https:\/\/www.joma-sport.com\/blog\/wp-json\/wp\/v2\/posts\/58469"}],"collection":[{"href":"https:\/\/www.joma-sport.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joma-sport.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joma-sport.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joma-sport.com\/blog\/wp-json\/wp\/v2\/comments?post=58469"}],"version-history":[{"count":8,"href":"https:\/\/www.joma-sport.com\/blog\/wp-json\/wp\/v2\/posts\/58469\/revisions"}],"predecessor-version":[{"id":58665,"href":"https:\/\/www.joma-sport.com\/blog\/wp-json\/wp\/v2\/posts\/58469\/revisions\/58665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joma-sport.com\/blog\/wp-json\/wp\/v2\/media\/58490"}],"wp:attachment":[{"href":"https:\/\/www.joma-sport.com\/blog\/wp-json\/wp\/v2\/media?parent=58469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joma-sport.com\/blog\/wp-json\/wp\/v2\/categories?post=58469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joma-sport.com\/blog\/wp-json\/wp\/v2\/tags?post=58469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}