{"id":49122,"date":"2012-04-12T13:00:00","date_gmt":"2012-04-12T13:00:00","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/joma-renueva-su-modelo-comercial-en-francia\/"},"modified":"2022-01-20T12:50:38","modified_gmt":"2022-01-20T12:50:38","slug":"joma-renueva-su-modelo-comercial-en-francia","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/joma-renueva-su-modelo-comercial-en-francia\/","title":{"rendered":"Joma renueva su modelo comercial en Francia"},"content":{"rendered":"<p>Joma ha optado por modificar su estrategia comercial en Francia y a partir del 1 de abril opera a trav\u00e9s de una red comercial propia. Est\u00e1 formada por siete vendedores, coordinados desde la direcci\u00f3n de exportaci\u00f3n para Europa de la marca en Espa\u00f1a. A medida que vaya aumentando la distribuci\u00f3n en el pa\u00eds, seg\u00fan los objetivos marcados, Joma ir\u00e1 incrementado la red.<\/p>\n<p>Hasta ahora, Francia ha sido un pa\u00eds dif\u00edcil para Joma y en el que se operaba a trav\u00e9s de un distribuidor nacional. El motivo del cambio es el gran crecimiento que la marca est\u00e1 teniendo en otros pa\u00edses europeos donde ya se ha implantado una red propia como Italia, Inglaterra o Alemania. Tambi\u00e9n se aplica este sistema en otros pa\u00edses donde Joma posee filial como en Mexico.<\/p>\n<p>El primer pa\u00eds europeo en asumir la distribuci\u00f3n a trav\u00e9s de red de ventas propia fue Italia, al crearse la filial a principios de los a\u00f1os 2.000. Debido al incremento que la marca ha experimentado en los \u00faltimos a\u00f1os, se ha ido incrementando el n\u00famero de vendedores hasta cubrir el 90% de la extensi\u00f3n del pa\u00eds y convirtiendo a Joma en la marca referencia del f\u00fatbol sala.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca espa\u00f1ola sustituye la distribuci\u00f3n con una empresa nacional por una red de ventas propias.<\/p>\n","protected":false},"author":1,"featured_media":23291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joma renueva su modelo comercial en Francia - Joma World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joma-sport.com\/blog\/joma-renueva-su-modelo-comercial-en-francia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joma renueva su modelo comercial en Francia - 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