{"id":48993,"date":"2013-01-21T13:00:00","date_gmt":"2013-01-21T13:00:00","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/joma-presentara-sus-novedades-a-europa-en-ispo\/"},"modified":"2022-01-20T12:49:53","modified_gmt":"2022-01-20T12:49:53","slug":"joma-presentara-sus-novedades-a-europa-en-ispo","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/joma-presentara-sus-novedades-a-europa-en-ispo\/","title":{"rendered":"Joma presentar\u00e1 sus novedades a Europa en ISPO"},"content":{"rendered":"<p>Joma expondr&aacute; sus nuevas colecciones en la pr&oacute;xima edici&oacute;n de ISPO, despu&eacute;s de algunos a&ntilde;os sin asistir. La empresa espa&ntilde;ola regresa al escaparate internacional que supuso el primer paso para la exportaci&oacute;n de su producci&oacute;n en los a&ntilde;os 90. La feria alemana fue la primera exposici&oacute;n internacional a la que Joma asisti&oacute; y la primera vez que la marca abr&iacute;a sus puertas al mercado internacional. En consecuencia Alemania fue el primer pa&iacute;s fuera de Europa donde Joma Sport instal&oacute; oficinas propias y poco m&aacute;s tarde crear&iacute;a la primera filial en Mexico. Joma vuelve a ISPO con el objetivo de de presentar las novedades de la colecci&oacute;n 2013 y el nuevo impulso de la marca. Al tener nueva red de ventas propia en Alemania, la ISPO es ahora una herramienta mucho m&aacute;s &uacute;til para el mercado nacional alem&aacute;n. Adem&aacute;s, Joma prevee obtener contactos con futuros clientes del Norte y el Este de Europa, las zonas estrat&eacute;gicas para la expansi&oacute;n europea de la marca. En los &uacute;ltimos a&ntilde;os Joma ha afianzado su presencia en el continente a trav&eacute;s de la creaci&oacute;n de redes de venta propias y servicio directo en Inglaterra, Alemania y Francia, as&iacute; como reforzando contactos en Europa del Este. Aqu&iacute; se dirige el principal objetivo de Joma Sport en la ISPO. Podr&aacute; visitarse a Joma en el stand B4-502<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca espa\u00f1ola vuelve a la exposici\u00f3n que fue el germen de su internacionalizaci\u00f3n.<\/p>\n","protected":false},"author":1,"featured_media":23034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[100],"tags":[83],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joma presentar\u00e1 sus novedades a Europa en ISPO - Joma World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joma-sport.com\/blog\/joma-presentara-sus-novedades-a-europa-en-ispo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joma presentar\u00e1 sus novedades a Europa en ISPO - 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