{"id":48672,"date":"2015-09-18T13:00:00","date_gmt":"2015-09-18T13:00:00","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/gran-exito-de-la-campana-de-la-nueva-camiseta-del-espanyol\/"},"modified":"2022-01-20T12:48:05","modified_gmt":"2022-01-20T12:48:05","slug":"gran-exito-de-la-campana-de-la-nueva-camiseta-del-espanyol","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/gran-exito-de-la-campana-de-la-nueva-camiseta-del-espanyol\/","title":{"rendered":"Gran \u00e9xito de la campa\u00f1a de la nueva camiseta del Espanyol"},"content":{"rendered":"<p>Esta semana se han dado a conocer los datos sobre la campa&ntilde;a de presentaci&oacute;n de la nueva camiseta del <strong>RCD Espanyol<\/strong>. Estos datos no han dejado indiferente a nadie y es que s&oacute;lo en la primera semana las ventas de la camiseta han aumentado un 12 por ciento con respecto al a&ntilde;o anterior.<\/p>\n<p>Pero no s&oacute;lo ha recibido excelentes cr&iacute;ticas la nueva equipaci&oacute;n del club, sino tambi&eacute;n la campa&ntilde;a que desde <strong>Joma Sport<\/strong> se ha puesto en marcha para dar a conocer las camisetas del equipo blanquiazul. Esta campa&ntilde;a gira en torno a un v&iacute;deo cargado de emoci&oacute;n protagonizado por tres deportistas campeones del mundo, <strong>Javier Fern&aacute;ndez<\/strong>, <strong>Jennifer Pareja<\/strong> y<strong> Lidia Valent&iacute;n<\/strong>, en tres deportes minoritarios como es el patinaje art&iacute;stico en categor&iacute;a masculina, el waterpolo o la halterofilia, ambos en categor&iacute;as femeninas, que saben lo dif&iacute;cil y a su vez gratificante que es elegir un deporte minoritario y llegar a lo m&aacute;s alto.<\/p>\n<p>Con una estrategia de marketing centrada en las <strong>redes sociales<\/strong>, el v&iacute;deo y la campa&ntilde;a no tardaron en convertirse en noticia a nivel nacional y gracias a las redes sociales y a los comentarios de miles de usuarios, por primera vez <strong>Joma Sport<\/strong> ha conseguido subirse al podio de <strong><a href=\"https:\/\/twitter.com\/JomaSport\">Twitter <\/a><\/strong>y fue <em>trending topic<\/em> gracias al hashtag #VisteComoLaMinor&iacute;a con m&aacute;s de 4.700.000 impresiones.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/9hNi4_QSpn8\" width=\"696\" height=\"392\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las ventas de la camiseta dise\u00f1ada por Joma Sport han aumentado un 12 por ciento con respecto al a\u00f1o anterior en tan s\u00f3lo la primera semana<\/p>\n","protected":false},"author":1,"featured_media":22432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[80,73],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - 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