{"id":48472,"date":"2016-09-12T13:00:00","date_gmt":"2016-09-12T13:00:00","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/entrena-tu-libertad-el-nuevo-concepto-de-joma-sport\/"},"modified":"2022-06-03T07:26:22","modified_gmt":"2022-06-03T07:26:22","slug":"entrena-tu-libertad-el-nuevo-concepto-de-joma-sport","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/entrena-tu-libertad-el-nuevo-concepto-de-joma-sport\/","title":{"rendered":"\u201cEntrena tu libertad\u201d, el nuevo concepto de Joma Sport"},"content":{"rendered":"<p><strong>Joma<\/strong> presenta una nueva campa&ntilde;a de posicionamiento de marca, la primera que podremos ver en <strong>televisi&oacute;n<\/strong>. Han sido m&aacute;s de 50 a&ntilde;os esperando este momento desde que su<strong> fundador Fructuoso L&oacute;pez<\/strong> creara esta empresa que se ha convertido en la <strong>principal marca deportiva de Espa&ntilde;a<\/strong> con presencia internacional en m&aacute;s de 110 pa&iacute;ses.<\/p>\n<p>El spot principal se lanzar&aacute; el 12 de septiembre y a &eacute;ste le seguir&aacute; una gr&aacute;fica, una campa&ntilde;a digital y ocho piezas audiovisuales. Estas &uacute;ltimas ser&aacute;n protagonizadas por modelos de zapatillas tan conocidos como las <strong><em>Joma<\/em><\/strong><em><strong>&nbsp;Propulsion<\/strong><\/em>, las&nbsp;<strong><em>Top Flex&nbsp;<\/em><\/strong>de f&uacute;tbol sala, las <em>Joma <strong><em>Hispalis<\/em>&nbsp;<\/strong><\/em>de running o un cl&aacute;sico de los ochenta como las&nbsp;<strong><em>367<\/em><\/strong>.<\/p>\n<p>Con el nuevo mensaje <strong>&ldquo;Entrena tu libertad&rdquo;<\/strong> queremos comunicar una nueva manera de ver el deporte que nos gustar&iacute;a compartir con todo el mundo, ya que los valores que se atribuyen a la pr&aacute;ctica deportiva van m&aacute;s all&aacute; de entrenar la t&eacute;cnica, la resistencia o el sprint.<\/p>\n<p>Perseguir nuestra propia libertad, desprendernos de lo establecido, de los clich&eacute;s, de lo superficial, elegir nuestro propio camino o quiz&aacute;s no elegir ninguno es lo que nos llena en este momento. Hoy eso es ser libre, sentirse libre, y esto es lo que debemos entrenar cada d&iacute;a para llegar muy, muy lejos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Queremos comunicar una nueva manera de ver el deporte que nos gustar\u00eda compartir con todo el mundo.<\/p>\n","protected":false},"author":1,"featured_media":55154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[100],"tags":[83],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cEntrena tu libertad\u201d, el nuevo concepto de Joma Sport - Joma World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joma-sport.com\/blog\/entrena-tu-libertad-el-nuevo-concepto-de-joma-sport\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cEntrena tu libertad\u201d, el nuevo concepto de Joma Sport - 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