{"id":48441,"date":"2016-10-11T13:00:00","date_gmt":"2016-10-11T13:00:00","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/joma-despierta-el-interes-de-nuevos-medios-de-comunicacion\/"},"modified":"2022-01-20T12:46:43","modified_gmt":"2022-01-20T12:46:43","slug":"joma-despierta-el-interes-de-nuevos-medios-de-comunicacion","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/joma-despierta-el-interes-de-nuevos-medios-de-comunicacion\/","title":{"rendered":"Joma despierta el inter\u00e9s de nuevos medios de comunicaci\u00f3n"},"content":{"rendered":"<p>La <strong>campa&ntilde;a de comunicaci&oacute;n<\/strong> sobre el modelo <a href=\"http:\/\/www.joma-sport.com\/es\/c.367-men-609-amarillo-negro-gris-c.367w-609\" target=\"_blank\" rel=\"noopener\"><strong>367<\/strong> <\/a>ha tenido un &eacute;<strong>x<\/strong>ito rotundo en la imagen de <strong>Joma<\/strong> ya que nuevos medios de comunicaci&oacute;n sobre tendencias, publicidad y moda han centrado su atenci&oacute;n en la campa&ntilde;a<a href=\"http:\/\/www.joma-sport.com\/noticias\/joma-cumple-50-anos-y-para-celebrarlo-relanza-el-modelo-367-original-de-los-80\" target=\"_blank\" rel=\"noopener\"><strong> &ldquo;Historia de un Anuncio&rdquo;<\/strong><\/a>.<\/p>\n<p>Una campa&ntilde;a de comunicaci&oacute;n distinta al tono habitual de la <strong>marca espa&ntilde;ola<\/strong> que ha mezclado <strong>publicidad<\/strong>, con <strong>los a&ntilde;os 80<\/strong> y el r<strong>elanzamiento de la zapatilla 367<\/strong>, un modelo retro basado en las zapatillas destinadas al running a comienzos de los a&ntilde;os 80.<\/p>\n<p><strong>&ldquo;Historia de un Anuncio&rdquo;<\/strong> se trata de un <strong>documental<\/strong> que se centra en la creaci&oacute;n de una<strong> gr&aacute;fica publicitaria<\/strong> tal y como se hac&iacute;a en los 80, con personas que actualmente llamamos <em>artistas<\/em>, desde el <strong>fot&oacute;grafo<\/strong> a los <strong>creativos<\/strong>, ya que todo se hac&iacute;a de manera artesanal no como sucede hoy en d&iacute;a que gracias a las nuevas tecnolog&iacute;as se producen campa&ntilde;as de <strong>publicidad<\/strong> a un ritmo totalmente distinto.<\/p>\n<p>El resultado ha sido un &eacute;xito del <strong>Departamento de M&aacute;rketing de Joma<\/strong> que ha visto como el <strong>documental<\/strong> y la propia campa&ntilde;a han sido comunicados en <strong>medios nuevos<\/strong> para la marca deportiva: la revista <strong>Tentaciones<\/strong> de <strong>El Pa&iacute;s<\/strong>, p&aacute;ginas de publicidad y marketing como <strong>Gr&aacute;ffica<\/strong>, <strong>La Criatura Creativa<\/strong>,<strong> I Love Sneakers<\/strong>,<strong> Revista Don<\/strong> de <strong>eldiario.es<\/strong>, <strong>I love publicidad<\/strong> o <strong>Territorio Creativo<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Centran su atenci\u00f3n en la campa\u00f1a \u00abHistoria de un Anuncio\u00bb<\/p>\n","protected":false},"author":1,"featured_media":21988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - 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