{"id":48361,"date":"2017-03-20T13:00:00","date_gmt":"2017-03-20T13:00:00","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/historia-de-un-anuncio-bronce-en-ideas-en-el-certamen-de-la-creatividad-espanola\/"},"modified":"2022-01-20T12:46:14","modified_gmt":"2022-01-20T12:46:14","slug":"historia-de-un-anuncio-bronce-en-ideas-en-el-certamen-de-la-creatividad-espanola","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/historia-de-un-anuncio-bronce-en-ideas-en-el-certamen-de-la-creatividad-espanola\/","title":{"rendered":"\u00abHistoria de un anuncio\u00bb, bronce en Ideas en el certamen de la creatividad espa\u00f1ola"},"content":{"rendered":"<p>Este fin de semana se ha celebrado en San Sebasti&aacute;n el <strong>certamen de la creatividad espa&ntilde;ola organizado por el Club de Creativos (c de c)<\/strong>. Un total de 261 piezas han sido seleccionadas por el jurado del <strong>cdec<\/strong> para formar parte del<strong> XVIII Anuario de la Creatividad Espa&ntilde;ola<\/strong> entre las que ha destacado, por primera vez, una pieza sobre <strong>Joma<\/strong>, <a href=\"http:\/\/www.joma-sport.com\/es\/noticias\/joma-cumple-50-anos-y-para-celebrarlo-relanza-el-modelo-367-original-de-los-80\" target=\"_blank\" rel=\"noopener\"><strong>&ldquo;Historia de un Anuncio&rdquo;<\/strong><\/a>, realizada por la agencia Agudos y Cr&oacute;nicos.<\/p>\n<p>Para presentar las &ldquo;nuevas&rdquo; <strong>367<\/strong>, la marca ide&oacute; una <strong>campa&ntilde;a muy ochentera<\/strong>. Todo es de esa d&eacute;cada, desde la imprenta o el fot&oacute;grafo, hasta los creativos publicitarios implicados en la creaci&oacute;n del <strong>anuncio<\/strong>. Un proceso que ha quedado reflejado en un documental de diez minutos titulado <strong>&ldquo;La Historia de un anuncio&rdquo;<\/strong>.<\/p>\n<p>No ha sido f&aacute;cil, pero al final lo conseguimos. Un anuncio tan ochentero como las 367.&nbsp;Y es que no hay nada que resuma mejor esta campa&ntilde;a que el titular de la propia gr&aacute;fica: &ldquo;Hemos trabajado mucho para cambiar lo menos posible&rdquo;.<\/p>\n<p><iframe style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/www.youtube.com\/embed\/yRuPJXSyaL0?ecver=1\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organizado por el Club de Creativos (c de c).<\/p>\n","protected":false},"author":1,"featured_media":17166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[83,82],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Historia de un anuncio&quot;, bronce en Ideas en el certamen de la creatividad espa\u00f1ola - Joma World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joma-sport.com\/blog\/historia-de-un-anuncio-bronce-en-ideas-en-el-certamen-de-la-creatividad-espanola\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Historia de un anuncio&quot;, bronce en Ideas en el certamen de la creatividad espa\u00f1ola - 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