{"id":48313,"date":"2017-07-10T13:00:00","date_gmt":"2017-07-10T13:00:00","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/lanzamos-las-insignias-del-atalanta-b-c\/"},"modified":"2022-01-20T12:45:58","modified_gmt":"2022-01-20T12:45:58","slug":"lanzamos-las-insignias-del-atalanta-b-c","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/lanzamos-las-insignias-del-atalanta-b-c\/","title":{"rendered":"Lanzamos \u201cLas Insignias del Atalanta B.C.\u201d"},"content":{"rendered":"<p><em>80 aficionados de 20 equipos de f&uacute;tbol a nivel internacional protagonizan la nueva campa&ntilde;a global donde se presentan las nuevas equipaciones de la temporada 2017\/18.<\/em><\/p>\n<p><strong>Joma<\/strong> lleva desde 1965 patrocinando cientos de equipos de f&uacute;tbol profesional de las mejores ligas del mundo, y ya era hora de unirlos para hacer una campa&ntilde;a global que cuente una verdad universal: los aficionados no somos todos iguales.<\/p>\n<p>Parece que al ponernos la camiseta de nuestro equipo ya podemos hacernos pasar por aut&eacute;nticos fans, y eso no es as&iacute;. Para dejarlo claro, hemos creado &ldquo;<strong>Las Insignias del Atalanta B.C.<\/strong>&rdquo;. Una serie de insignias que vendr&aacute;n de regalo junto a las primeras 1000 camisetas de cada club y que podr&aacute;n adherirse a la camiseta con un f&aacute;cil planchado para personalizarla y demostrar qu&eacute; tipo de aficionado eres.<\/p>\n<p>Cada insignia refleja valores que distinguen a cada aficionado:<\/p>\n<p>Socio abonado, Generaci&oacute;n familiar siguiendo al equipo (1ra, 2da, 3ra, 4ta o 5ta), Historiador del club, Hijos abonados al club, Viajes siguiendo a tu equipo, Pe&ntilde;ista, Tatuaje del club y socio N&ordm;1.<\/p>\n<p>El spot refleja el experimento que hicimos con 80 aficionados, 4 de cada equipo:<\/p>\n<p>RCD Espanyol, Villarreal FC, CD Legan&eacute;s, Swansea City AFC, St. Mirren FC, Patrick Thistle, Dumferline Athletic FC, Universitate Craiova FC, Havre AC, Atalanta FC, Sampdoria, Empoli, Toulouse FC, Ural, Arminia FC, Club Bolivar, CD Jorge Willster-mann, Motagua, Marathon y Temuco. Un experimento con 8 preguntas donde cada una de ellas iban convergiendo aficionados de distintos equipos. En el desarrollo del experimento vemos c&oacute;mo los aficionados de equipos diferentes se iban dando cuenta de que tienen m&aacute;s cosas en com&uacute;n de lo que en un principio imaginaban, y lazos que los un&iacute;an a&uacute;n m&aacute;s que con algunos aficionados de su propio equipo. El nivel de implicaci&oacute;n que tienen sus clubes los hac&iacute;a empatizar entre ellos dejando de lado la rivalidad y el fanatismo por su propio club.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con esta campa\u00f1a puedes personalizar la camiseta de tu equipo y dejar claro el tipo de aficionado que eres.<\/p>\n","protected":false},"author":1,"featured_media":17070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[80,73],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lanzamos \u201cLas Insignias del Atalanta B.C.\u201d - Joma World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joma-sport.com\/blog\/lanzamos-las-insignias-del-atalanta-b-c\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lanzamos \u201cLas Insignias del Atalanta B.C.\u201d - 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