{"id":47950,"date":"2020-06-04T13:00:00","date_gmt":"2020-06-04T13:00:00","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/el-covid-19-cambia-los-habitos-deportivos-de-los-espanoles\/"},"modified":"2022-01-20T12:43:59","modified_gmt":"2022-01-20T12:43:59","slug":"el-covid-19-cambia-los-habitos-deportivos-de-los-espanoles","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/el-covid-19-cambia-los-habitos-deportivos-de-los-espanoles\/","title":{"rendered":"El Covid-19 cambia los h\u00e1bitos deportivos de los espa\u00f1oles"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Aumenta la pr&aacute;ctica de ejercicio moderado, especialmente entre las mujeres, el gasto en compras online del segmento deportivo y el uso de las tecnolog&iacute;as.<\/strong><\/p>\n<p style=\"text-align: justify;\">Los h&aacute;bitos deportivos de la poblaci&oacute;n se han visto muy afectados por el confinamiento derivado del Covid-19. Mientras aquellos que realizaban deporte de forma intensa se han visto obligado a reducir considerablemente el tiempo que destinaban a la pr&aacute;ctica y al cambio de las rutinas, el ejercicio moderado ha aumentado considerablemente.<\/p>\n<p style=\"text-align: justify;\">En cifras totales, la actividad deportiva ha aumentado un 27% en el confinamiento. Los deportes que antes ya pod&iacute;an hacerse en casa, como yoga, bicicleta est&aacute;tica o el&iacute;ptica y correr en cinta, han crecido un 22%.<\/p>\n<p style=\"text-align: justify;\">Por colectivos, las mujeres y los adolescentes son los que m&aacute;s han cambiado sus h&aacute;bitos en este aspecto. Antes de la pandemia un&nbsp;25%&nbsp;de mujeres no hac&iacute;a ning&uacute;n tipo de actividad f&iacute;sica en toda la semana, mientras que ahora el porcentaje ha ca&iacute;do hasta el&nbsp;11%. Por su parte, dos de cada cinco adolescentes dicen haber comenzado a hacer deporte en casa.<\/p>\n<p style=\"text-align: justify;\">Durante este periodo, se ha aumentado considerable el uso de la tecnolog&iacute;a para los entrenamientos, especialmente el seguimiento en Redes Sociales y plataformas virtuales como Youtube. El confinamiento ha servido para dar un impulso a nuevas formas de realizar deporte en grupo a trav&eacute;s de streming o aplicaciones inform&aacute;ticas de llamadas grupales.<\/p>\n<p style=\"text-align: justify;\">Por &uacute;ltimo, la venta online de material deportivo ha aumentado un 70% entre los meses de marzo y mayo. Destaca la compra de maquinaria como bicicletas el&iacute;pticas y est&aacute;ticas, de peque&ntilde;o material como pesas, y de textil deportivo. Los consumidores tambi&eacute;n declaran haber hecho compras para preparar su salida a la calle.<\/p>\n<p style=\"text-align: justify;\">Joma, como marca deportiva referente, ha experimentado un alto crecimiento en su venta online durante el periodo de confinamiento y el posicionamiento SEO de su web en buscadores. Con el inicio del periodo de desescalada, la venta online se est&aacute; trasladando gradualmente al retail, en el 80% de las tiendas de Joma que ya est&aacute;n abiertas en toda Espa&ntilde;a.<\/p>\n<p style=\"text-align: justify;\">La desescalada tambi&eacute;n ha supuesto cambios en los h&aacute;bitos deportivos. Seg&uacute;n un sondeo realizado por Ipsos Digital para Hubside, tres de cada cinco espa&ntilde;oles han comenzado a realizar ejercicio durante este periodo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Covid-19 cambia los h\u00e1bitos deportivos de los espa\u00f1oles<\/p>\n","protected":false},"author":1,"featured_media":16373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[87],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Covid-19 cambia los h\u00e1bitos deportivos de los espa\u00f1oles - Joma World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joma-sport.com\/blog\/el-covid-19-cambia-los-habitos-deportivos-de-los-espanoles\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Covid-19 cambia los h\u00e1bitos deportivos de los espa\u00f1oles - 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