{"id":47916,"date":"2020-07-08T13:00:00","date_gmt":"2020-07-08T13:00:00","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/imf-business-school-reconoce-el-trabajo-de-joma-durante-el-covid-19\/"},"modified":"2022-01-20T12:43:48","modified_gmt":"2022-01-20T12:43:48","slug":"imf-business-school-reconoce-el-trabajo-de-joma-durante-el-covid-19","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/imf-business-school-reconoce-el-trabajo-de-joma-durante-el-covid-19\/","title":{"rendered":"IMF Business School reconoce el trabajo de Joma durante el COVID-19"},"content":{"rendered":"<p style=\"text-align: justify;\">La crisis global derivada de la pandemia del coronavirus ha significado una oportunidad de oro en t&eacute;rminos de publicidad para aquellas empresas que han sabido aprovechar la situaci&oacute;n con los recursos disponibles; algunas marcas se adaptaron, reinventaron e hicieron del marketing digital su mejor aliado ante las dificultades del par&oacute;n econ&oacute;mico y social.<\/p>\n<p style=\"text-align: justify;\">La imaginaci&oacute;n y los medios sociales han sido las herramientas fundamentales de las organizaciones para penetrar en su mercado objetivo, ya que el uso de las plataformas sociales aument&oacute; en un 55% en Espa&ntilde;a durante el confinamiento por la Covid-19, seg&uacute;n un estudio de Comscore publicado por El Economista.<\/p>\n<p style=\"text-align: justify;\">Las marcas deportivas pueden ser uno de los sectores con mayor oportunidad tras el confinamiento, puesto que una de las actividades que m&aacute;s auge ha detenido durante el encierro ha sido la actividad deportiva. Muchos han adquirido ese nuevo h&aacute;bito y otros solo han modificado el escenario de pr&aacute;ctica, convirtiendo sus hogares en un aut&eacute;ntico centro fitness.<\/p>\n<p style=\"text-align: justify;\">La multinacional espa&ntilde;ola reforz&oacute; su presencia en los social media con una estrategia de marketing basada en el storytelling. Con una campa&ntilde;a que lanz&oacute; en conjunto con el Comit&eacute; Ol&iacute;mpico Espa&ntilde;ol:<\/p>\n<p style=\"text-align: justify;\">&ldquo;La Selecci&oacute;n Espa&ntilde;ola de Deportistas An&oacute;nimos&rdquo;<\/p>\n<p style=\"text-align: justify;\">Una campa&ntilde;a que pone en valor el esfuerzo de los que hicieron deporte durante el confinamiento y los que empezaron a hacerlo gracias a ese aislamiento. Una historia que conecta con las emociones y es contada principalmente por los propios trabajadores de Joma y sus deportistas para crear un v&iacute;nculo a trav&eacute;s de esos testimonios que son quienes conocen mejor la marca.<\/p>\n<p style=\"text-align: justify;\">Dichas acciones evocan el sentido de pertenecer a la &eacute;lite del deporte y el orgullo de representar a un pa&iacute;s. Que adem&aacute;s tiene causa, ya que la empresa toledana, destinar&aacute; el 10% de las ventas a esa gama de productos y los del COE a la investigaci&oacute;n de la lucha contra el coronavirus.<\/p>\n<p style=\"text-align: justify;\">El &uacute;nico requisito para formar parte de la &ldquo;Selecci&oacute;n Espa&ntilde;ola de Deportistas An&oacute;nimos&rdquo; era comprometerte a seguir haciendo deporte y as&iacute; podr&iacute;as vestir los colores de Espa&ntilde;a y sentirte como un verdadero deportista en los Juegos Ol&iacute;mpicos, adem&aacute;s, si escrib&iacute;as el manifiesto: &ldquo;No dejar&eacute; nunca de hacer deporte #ParatodotipodeAtletas&rdquo; te enviaban un c&oacute;digo de descuento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IMF Business School reconoce el trabajo de Joma durante el COVID-19<\/p>\n","protected":false},"author":1,"featured_media":16305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[82],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - 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