{"id":47873,"date":"2020-08-19T13:00:00","date_gmt":"2020-08-19T13:00:00","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/joma-participa-en-la-comedia-del-verano\/"},"modified":"2022-01-20T12:43:35","modified_gmt":"2022-01-20T12:43:35","slug":"joma-participa-en-la-comedia-del-verano","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/joma-participa-en-la-comedia-del-verano\/","title":{"rendered":"Joma participa en la comedia del verano"},"content":{"rendered":"<p style=\"text-align: justify;\">Joma ampl&iacute;a su estrategia de comunicaci&oacute;n a trav&eacute;s del emplazamiento de producto en series y pel&iacute;culas de &eacute;xito. La producci&oacute;n de Santiago Segura &ldquo;Padre no hay m&aacute;s que uno 2&rdquo; cuenta con multitud de productos de la marca.<\/p>\n<p style=\"text-align: justify;\">Durante varios minutos de la pel&iacute;cula podemos ver a los actores Jos&eacute; Mota y Santiago Segura equipados con ch&aacute;ndales y calzado t&eacute;cnico cuando realizan actividad deportiva, as&iacute; como los ni&ntilde;os que juegan varios partidos de f&uacute;tbol. El calzado casual tambi&eacute;n est&aacute; presente a trav&eacute;s de los modelos de Joma decorados con cristales de Swarovski&reg;.<\/p>\n<p style=\"text-align: justify;\">La pel&iacute;cula es el &eacute;xito del a&ntilde;o y la comedia del verano, con m&aacute;s de 1 mill&oacute;n de espectadores se ha convertido en la pel&iacute;cula m&aacute;s vista en Espa&ntilde;a y la segunda en el mundo en 2020.<\/p>\n<p style=\"text-align: justify;\">De esta manera, Joma contin&uacute;a realizando <em>product placement<\/em> en contenidos audiovisuales. Las series de Netflix &lsquo;Las del hockey&rsquo; o &lsquo;El vecino&rsquo;, protagonizada por Quim Guti&eacute;rrez y Clara Lago se sumaron a esta estrategia de Joma, al igual que &lsquo;El silencio de la ciudad blanca&rsquo;, la primera parte de un <em>bestseller<\/em> policiaco en la que participa Bel&eacute;n Rueda.<\/p>\n<p style=\"text-align: justify;\">De Joma Sport<\/p>\n<p style=\"text-align: justify;\">Joma Sport es una compa&ntilde;&iacute;a espa&ntilde;ola dedicada a la fabricaci&oacute;n y comercializaci&oacute;n de material deportivo. Joma es la marca espa&ntilde;ola deportiva m&aacute;s importante, con mayor volumen de ventas en el mundo, y en el <em>top ten<\/em> de marcas mundial.&nbsp; Fue fundada por Fructuoso L&oacute;pez en 1965, y desde entonces su progresi&oacute;n ha sido r&aacute;pida al estar&nbsp; presente en el mercado de m&aacute;s de 106 pa&iacute;ses y poseer ocho filiales en M&eacute;xico, Panam&aacute;, Brasil, Estados Unidos, Italia, China, UK y Alemania.<\/p>\n<p style=\"text-align: justify;\">Joma Sport es la marca deportiva l&iacute;der en Espa&ntilde;a y una de las principales a nivel internacional, ocupa el top ten de las compa&ntilde;&iacute;as con m&aacute;s &eacute;xito distribuyendo sus productos en m&aacute;s de 106 pa&iacute;ses. Cuenta con m&aacute;s de 300 equipos de f&uacute;tbol profesionales patrocinados en todo el mundo como Atalanta BC, Villarreal CF, ACF Swansea, CSKA Mosc&uacute;, Toulouse FC, RSC Anderlecht, Cruz Azul, TSG Hoffenheim, SD Eibar&hellip; y selecciones nacionales como Honduras, Ruman&iacute;a, Ucrania&hellip;entre tantos. Adem&aacute;s, est&aacute; presente en todas las disciplinas deportivas equipando a selecciones nacionales de rugby, balonmano; Federaciones de Atletismo como la de M&eacute;xico, Espa&ntilde;a, Marruecos Eslovenia y Bulgaria entre otras; y a ocho Comit&eacute;s Ol&iacute;mpicos Nacionales que dejaran constancia de la internacionalidad de Joma en Tokio 2020, los pr&oacute;ximos Juegos Ol&iacute;mpicos.<\/p>\n<p style=\"text-align: justify;\">Gracias a estos patrocinios Joma est&aacute; presente en todas las grandes ligas de f&uacute;tbol de mundo, en todas las competiciones internacionales y en la Copa del Mundo.<\/p>\n<p style=\"text-align: justify;\">La marca deportiva Joma tambi&eacute;n une su imagen a otras disciplinas deportivas como el tenis con Pablo Carre&ntilde;o, Marco Cecchinato, Marcel Granollers o Albert Ramos entre otros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joma participa en la comedia del verano<\/p>\n","protected":false},"author":1,"featured_media":16231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[82],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - 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