{"id":47862,"date":"2020-09-01T13:00:00","date_gmt":"2020-09-01T13:00:00","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/joma-relanza-sus-lineas-de-calzado-casual\/"},"modified":"2023-08-10T07:34:40","modified_gmt":"2023-08-10T07:34:40","slug":"joma-relanza-sus-lineas-de-calzado-casual","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/joma-relanza-sus-lineas-de-calzado-casual\/","title":{"rendered":"Joma relanza sus l\u00edneas de calzado casual"},"content":{"rendered":"\r\n<p style=\"text-align: justify;\">Joma est\u00e1 reconocida en el mercado deportivo por su producto t\u00e9cnico, tanto calzado como textil, en el que realiza una gran inversi\u00f3n anual en I+D+i para continuar a la vanguardia de las tendencias. Pero adem\u00e1s, la marca posee una divisi\u00f3n de negocio lifestyle con la que ha tenido \u00e9xitos reconocidos como la zapatilla 367, un modelo de running de los a\u00f1os 70 reconvertida en una zapatilla casual.<\/p>\r\n<p style=\"text-align: justify;\">Ahora, la marca relanza esta divisi\u00f3n con la creaci\u00f3n de las l\u00edneas CONFORT, URBAN y HERITAGE que recogen el cat\u00e1logo Fall Winter 2020.<\/p>\r\n<p style=\"text-align: justify;\">La l\u00ednea\u00a0<strong>CONFORT\u00a0<\/strong>est\u00e1 formada por zapatillas c\u00f3modas y ligeras dirigidas a la pr\u00e1ctica de ejercicio f\u00edsico moderado y con las que puedes recorrer la ciudad confortablemente. Poseen cortes de hilo, ligeros y transpirables; plantillas MEMORY FOAM que permiten una pisada suave y amortiguada y suelas de EVA esponjosa.\u00a0<\/p>\r\n<p style=\"text-align: justify;\">Por su parte<strong>\u00a0URBAN<\/strong>\u00a0est\u00e1 dirigido a los seguidores de la moda que buscan zapatillas de aspecto m\u00e1s robusto, con suelas altas y\u00a0\u00a0mezcla de materiales, texturas y colores.<\/p>\r\n<p style=\"text-align: justify;\"><strong>HERITAGE<\/strong>\u00a0es la l\u00ednea m\u00e1s retro de calzado de Joma. Zapatillas desarrolladas a partir de los dise\u00f1os del running de los a\u00f1os 70 de Fructuoso L\u00f3pez, que en \u00faltimos a\u00f1os han vuelto al mercado cambiando del segmento a la de la moda. En este estilo m\u00e1s cl\u00e1sico, Joma utiliza piel de alta calidad combinada con microfibra y nylon en los cortes, caucho DURABILITY y mediasuela EVA.<\/p>\r\n<p style=\"text-align: justify;\">As\u00ed Joma refuerza su l\u00edneas casual para mantener la cuota de mercado en zapater\u00edas convencionales y reforzar la presencia en el segmento sneakers.<\/p>","protected":false},"excerpt":{"rendered":"<p>La marca espa\u00f1ola apuesta por las colecciones CONFORT, URBAN y HERITAGE para darle fuerza a su divisi\u00f3n de calzado lifestyle.<\/p>\n","protected":false},"author":1,"featured_media":67550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-video.php","format":"standard","meta":[],"categories":[1],"tags":[82],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joma relanza sus l\u00edneas de calzado casual - Joma World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joma-sport.com\/blog\/joma-relanza-sus-lineas-de-calzado-casual\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joma relanza sus l\u00edneas de calzado casual - 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