{"id":128219,"date":"2026-08-14T07:19:11","date_gmt":"2026-08-14T07:19:11","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=128219"},"modified":"2026-08-14T07:21:56","modified_gmt":"2026-08-14T07:21:56","slug":"joma-house-medios-birmingham-2026","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/joma-house-medios-birmingham-2026\/","title":{"rendered":"La Joma House re\u00fane a m\u00e1s de 35 medios en Birmingham 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"128219\" class=\"elementor elementor-128219\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-482153b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"482153b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23d011d\" data-id=\"23d011d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a515c96 elementor-widget elementor-widget-text-editor\" data-id=\"a515c96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 style=\"text-align: justify;\">El encuentro ha acercado a la prensa internacional la historia, los atletas y el desarrollo de producto que sostienen el proyecto de atletismo de Joma.<\/h2><p style=\"text-align: justify;\">M\u00e1s de <strong>35 medios internacionales<\/strong> han visitado la Joma House durante el <strong><a href=\"https:\/\/www.joma-sport.com\/es_ES\/deporte\/running\/campeonato-europeo-de-atletismo-de-birmingham-2026\/\" target=\"_blank\" rel=\"noopener\">Campeonato de Europa de Atletismo Birmingham 2026<\/a><\/strong>. El encuentro, celebrado en<strong> The Grand Hotel Birmingham<\/strong>, ha permitido conocer desde dentro el proyecto de atletismo de Joma y el trabajo que hay detr\u00e1s de sus productos de competici\u00f3n.<\/p><p style=\"text-align: justify;\">El espacio ha llevado a los asistentes desde los or\u00edgenes de la marca en Portillo de Toledo hasta su presencia actual en m\u00e1s de 140 pa\u00edses. Una trayectoria iniciada en 1965 y construida alrededor de una idea concreta: desarrollar equipamiento que responda a las necesidades reales de los deportistas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3282519 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3282519\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e2b744\" data-id=\"0e2b744\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2158ede elementor-widget elementor-widget-text-editor\" data-id=\"2158ede\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">La experiencia de los atletas en primera persona<\/h2><p style=\"text-align: justify;\"><strong>Josh Faulds<\/strong>, <strong>Paul McGrath<\/strong> y <strong>Aleeya Sibbons<\/strong> han participado en el encuentro mientras compiten en Birmingham. Su presencia ha servido para <strong>personificar la exigencia del campeonato<\/strong>. Sus perfiles representan distintas especialidades y formas de competir. Esta diversidad es clave dentro del modelo de desarrollo de Joma, basado en escuchar al atleta y analizar c\u00f3mo responde el producto en situaciones reales de m\u00e1xima exigencia.<\/p><p style=\"text-align: justify;\">De esta manera, los medios han podido conocer la marca a trav\u00e9s de quienes utilizan sus productos en competici\u00f3n y entender la <strong>relaci\u00f3n que existe entre el trabajo t\u00e9cnico, el testeo y las necesidades concretas de cada disciplina<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-748b57d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"748b57d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-242399a\" data-id=\"242399a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f806e1b elementor-widget elementor-widget-image\" data-id=\"f806e1b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01127-683x1024.jpeg\" class=\"attachment-large size-large wp-image-128222\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01127-683x1024.jpeg 683w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01127-200x300.jpeg 200w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01127-768x1152.jpeg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01127-1024x1536.jpeg 1024w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01127-1365x2048.jpeg 1365w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01127-227x340.jpeg 227w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01127-scaled.jpeg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-68e5f4b\" data-id=\"68e5f4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-701081b elementor-widget elementor-widget-image\" data-id=\"701081b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01169-683x1024.jpeg\" class=\"attachment-large size-large wp-image-128231\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01169-683x1024.jpeg 683w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01169-200x300.jpeg 200w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01169-768x1152.jpeg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01169-1024x1536.jpeg 1024w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01169-1365x2048.jpeg 1365w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01169-227x340.jpeg 227w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01169-scaled.jpeg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-52b756b\" data-id=\"52b756b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e85c276 elementor-widget elementor-widget-image\" data-id=\"e85c276\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01157-683x1024.jpeg\" class=\"attachment-large size-large wp-image-128240\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01157-683x1024.jpeg 683w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01157-200x300.jpeg 200w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01157-768x1152.jpeg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01157-1024x1536.jpeg 1024w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01157-1365x2048.jpeg 1365w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01157-227x340.jpeg 227w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01157-scaled.jpeg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-453381a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"453381a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a591e5\" data-id=\"3a591e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-787daef elementor-widget elementor-widget-text-editor\" data-id=\"787daef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">Del desarrollo t\u00e9cnico a la competici\u00f3n<\/h2><p style=\"text-align: justify;\">El <em>media event <\/em>de Birmingham 2026\u00a0tambi\u00e9n ha acogido una <strong>presentaci\u00f3n de la <\/strong><a href=\"https:\/\/www.joma-sport.com\/es_ES\/deporte\/running\/zapatillas-linea-r.\/\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\"><strong>l\u00ednea R<\/strong><\/a><strong> de zapatillas de alta gama<\/strong> que los atletas Joma est\u00e1n utilizando en el Campeonato de Europa. Entre los modelos expuestos se encuentran las <a href=\"https:\/\/www.joma-sport.com\/es_ES\/lineas\/calzado\/running\/rs-9000\/\" target=\"_blank\" rel=\"noopener\"><strong>RS-9000<\/strong><\/a>, la propuesta m\u00e1s ambiciosa de la marca para la competici\u00f3n en ruta, con solo 126 gramos de peso; las <a href=\"https:\/\/www.joma-sport.com\/es_ES\/lineas\/calzado\/running\/r.5000\/\" target=\"_blank\" rel=\"noopener\"><strong>R-5000<\/strong><\/a>, equipadas con placa de carbono y desarrolladas para mantener una pisada reactiva durante esfuerzos prolongados; y las <a href=\"https:\/\/www.joma-sport.com\/es_ES\/lineas\/calzado\/running\/r.1100\/\" target=\"_blank\" rel=\"noopener\"><strong>R-1100<\/strong><\/a>, las zapatillas de clavos espec\u00edficas para las pruebas de velocidad. Tres modelos que muestran la especializaci\u00f3n alcanzada por Joma a trav\u00e9s de la investigaci\u00f3n, el testeo y el desarrollo aplicado a cada disciplina.<\/p><p style=\"text-align: justify;\">La presentaci\u00f3n tambi\u00e9n ha permitido avanzar el <strong>nuevo desarrollo R-100<\/strong>, todav\u00eda en fase de perfeccionamiento. Atletas como Josh Faulds lo han probado durante el propio campeonato, en un entorno de m\u00e1xima exigencia que ha permitido recoger informaci\u00f3n directa para optimizar sus prestaciones y aplicarlo a las siguientes generaciones de calzado.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7db8f26\" data-id=\"7db8f26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ba210e elementor-widget elementor-widget-image\" data-id=\"6ba210e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/Foto-blog-1500x2000-6-rrvt7rhrkjxg5orwchun36847qsg9e1ui6jh24adq8.jpg\" title=\"Foto blog 1500&#215;2000 (6)\" alt=\"Foto blog 1500x2000 (6)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2200cdd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2200cdd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26bfdc6\" data-id=\"26bfdc6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element 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.swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 6\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6a1c10d\" data-elementor-lightbox-title=\"RR100S2609_1 (1)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI4MjY3LCJ1cmwiOiJodHRwczpcL1wvd3d3LmpvbWEtc3BvcnQuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wOFwvUlIxMDBTMjYwOV8xLTEuanBnIiwic2xpZGVzaG93IjoiNmExYzEwZCJ9\" href=\"https:\/\/www.joma-sport.com\/es_ES\/deporte\/running\/zapatillas-linea-r.\/\" target=\"_blank\"><figure 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src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/RR500S2609_1-1-300x300.jpg\" alt=\"RR500S2609_1 (1)\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 6\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6a1c10d\" data-elementor-lightbox-title=\"RR300S2609_1 (2)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI4Mjg1LCJ1cmwiOiJodHRwczpcL1wvd3d3LmpvbWEtc3BvcnQuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wOFwvUlIzMDBTMjYwOV8xLTIuanBnIiwic2xpZGVzaG93IjoiNmExYzEwZCJ9\" href=\"https:\/\/www.joma-sport.com\/es_ES\/deporte\/running\/zapatillas-linea-r.\/\" target=\"_blank\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/RR300S2609_1-2-300x300.jpg\" alt=\"RR300S2609_1 (2)\" \/><\/figure><\/a><\/div><div 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