{"id":127696,"date":"2026-08-03T14:12:23","date_gmt":"2026-08-03T14:12:23","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=127696"},"modified":"2026-08-03T14:14:26","modified_gmt":"2026-08-03T14:14:26","slug":"joma-patrocinador-europeo-atletismo-birmingham-2026","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/joma-patrocinador-europeo-atletismo-birmingham-2026\/","title":{"rendered":"Joma ser\u00e1 patrocinador oficial del Campeonato de Europa de Atletismo Bimingham 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"127696\" class=\"elementor elementor-127696\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba556dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba556dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4da120\" data-id=\"c4da120\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edf87b0 elementor-widget elementor-widget-text-editor\" data-id=\"edf87b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 style=\"text-align: justify;\">La marca espa\u00f1ola estar\u00e1 presente en la gran cita continental gracias a su acuerdo con European Athletics y vestir\u00e1 a staff, jueces y voluntarios con una colecci\u00f3n inspirada en Birmingham.<\/h2><p style=\"text-align: justify;\"><strong>Joma<\/strong> ser\u00e1 uno de los protagonistas del <a href=\"https:\/\/www.joma-sport.com\/es_ES\/deporte\/running\/campeonato-europeo-de-atletismo-de-birmingham-2026\/\" target=\"_blank\" rel=\"noopener\"><strong>Campeonato de Europa de Atletismo Birmingham 2026<\/strong><\/a>, que se celebrar\u00e1 del <strong>10 al 16 de agosto<\/strong> en el Alexander Stadium. Gracias a su acuerdo con European Athletics, la marca estar\u00e1 presente en una de las competiciones m\u00e1s relevantes del calendario internacional, que reunir\u00e1 a los mejores atletas del continente.<\/p><p style=\"text-align: justify;\">El patrocinio de Birmingham 2026 sit\u00faa a Joma en <strong>un escenario clave del <a href=\"https:\/\/www.joma-sport.com\/es_ES\/deporte\/running\/\" target=\"_blank\" rel=\"noopener\">atletismo<\/a> continental<\/strong>. Una competici\u00f3n de m\u00e1ximo nivel, con proyecci\u00f3n internacional y contacto directo con federaciones, atletas, organizaci\u00f3n y aficionados.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ac736c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ac736c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dcdb1d9\" data-id=\"dcdb1d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be225bb elementor-widget elementor-widget-image\" data-id=\"be225bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T155832.468-768x1024.jpg\" class=\"attachment-large size-large wp-image-127699\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T155832.468-768x1024.jpg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T155832.468-225x300.jpg 225w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T155832.468-1152x1536.jpg 1152w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T155832.468-255x340.jpg 255w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T155832.468.jpg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ab1344a\" data-id=\"ab1344a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e59de02 elementor-widget elementor-widget-image\" data-id=\"e59de02\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160115.448-768x1024.jpg\" class=\"attachment-large size-large wp-image-127708\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160115.448-768x1024.jpg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160115.448-225x300.jpg 225w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160115.448-1152x1536.jpg 1152w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160115.448-255x340.jpg 255w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160115.448.jpg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-692cc27\" data-id=\"692cc27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9756ee6 elementor-widget elementor-widget-image\" data-id=\"9756ee6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160147.083-768x1024.jpg\" class=\"attachment-large size-large wp-image-127717\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160147.083-768x1024.jpg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160147.083-225x300.jpg 225w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160147.083-1152x1536.jpg 1152w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160147.083-255x340.jpg 255w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160147.083.jpg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e71e93a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e71e93a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0343b22\" data-id=\"0343b22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-363aefd elementor-widget elementor-widget-text-editor\" data-id=\"363aefd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">Una colecci\u00f3n inspirada en la ciudad y la cultura de Birmingham<\/h2><p style=\"text-align: justify;\">Como parte de esta colaboraci\u00f3n, <strong>Joma vestir\u00e1 al staff, jueces y voluntarios<\/strong> del evento con una <strong>colecci\u00f3n desarrollada en colaboraci\u00f3n con Birmingham 2026 y European Athletics<\/strong>. Vestir a quienes tienen un papel crucial en el desarrollo de las pruebas asegura que el equipo t\u00e9cnico lleve equipamiento que les permita alcanzar el m\u00e1ximo rendimiento, y tambi\u00e9n supone que el mundo del atletismo asocia la imagen de Joma con la profesionalidad y el prestigio de la cita europea.<\/p><p style=\"text-align: justify;\">En cuanto al dise\u00f1o, las prendas incorporan una <strong>composici\u00f3n gr\u00e1fica exclusiva que reinterpreta los lugares y s\u00edmbolos culturales m\u00e1s emblem\u00e1ticos de Birmingham<\/strong>. Su lenguaje visual colorido y urbano hace referencia a lugares y elementos reconocibles, como <strong>la Biblioteca de Birmingham, el Millennium Point, Bullring, The Cube, la catedral, Snow Hill Bridge, Bournville College, el Jewellery Quarter, Roundhouse, las f\u00e1bricas, Birmingham Central Mosque, Tower Leaf, la Green Zone y la propia pista del Alexander Stadium<\/strong>.<\/p><p style=\"text-align: justify;\">Cada uno se transforma en motivo representativo para construir una colecci\u00f3n con identidad propia. Sus edificios, sus barrios, su industria, sus espacios verdes y su diversidad cultural se integran en prendas que conectan el evento con la ciudad que lo acoge.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-308e182 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"308e182\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4af7a26\" data-id=\"4af7a26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f0f8f0 elementor-arrows-position-inside elementor-pagination-position-outside 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var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 7\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2f0f8f0\" data-elementor-lightbox-title=\"104035ABP207_1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI3NzM1LCJ1cmwiOiJodHRwczpcL1wvd3d3LmpvbWEtc3BvcnQuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wOFwvMTA0MDM1QUJQMjA3XzEuanBnIiwic2xpZGVzaG93IjoiMmYwZjhmMCJ9\" href=\"https:\/\/www.joma-sport.com\/es_ES\/deporte\/running\/campeonato-europeo-de-atletismo-de-birmingham-2026\/\" target=\"_blank\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" 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