{"id":126454,"date":"2026-06-30T07:34:31","date_gmt":"2026-06-30T07:34:31","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=126454"},"modified":"2026-06-30T07:40:35","modified_gmt":"2026-06-30T07:40:35","slug":"primera-equipacion-real-sociedad-joma","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/primera-equipacion-real-sociedad-joma\/","title":{"rendered":"La primera equipaci\u00f3n de la Real Sociedad 2026\/27 con Joma"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"126454\" class=\"elementor elementor-126454\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28a49c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28a49c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd4dd43\" data-id=\"dd4dd43\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65e5dac elementor-widget elementor-widget-text-editor\" data-id=\"65e5dac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 style=\"text-align: justify;\">Fuimos, somos y seremos. La nueva camiseta txuri urdin abre la etapa entre el club y Joma con un dise\u00f1o fiel a las rayas tradicionales y tecnolog\u00eda aplicada al rendimiento.<\/h2><p style=\"text-align: justify;\">La primera equipaci\u00f3n de la Real Sociedad 2026\/27 marca el inicio de la nueva etapa del Hoy se escribe el primer cap\u00edtulo de esta ilusionante historia entre la <a href=\"https:\/\/www.joma-sport.com\/es_ES\/equipaciones-oficiales\/futbol\/real-sociedad\/\" target=\"_blank\" rel=\"noopener\"><strong>Real Sociedad<\/strong><\/a> y <strong>Joma Sport<\/strong>, nuevo <strong>patrocinador t\u00e9cnico del club<\/strong>. Una alianza en la que, desde la esencia y valores que acompa\u00f1an a ambas instituciones desde hace muchos a\u00f1os, nos embarcaremos en un <strong>innovador y ambicioso proyecto com\u00fan<\/strong>.<\/p><p style=\"text-align: justify;\">La carta de presentaci\u00f3n de este acuerdo no pod\u00eda ser m\u00e1s importante: hoy estrenamos la <a href=\"https:\/\/www.joma-sport.com\/es_ES\/equipaciones-oficiales\/futbol\/real-sociedad\/\" target=\"_blank\" rel=\"noopener\"><strong>primera equipaci\u00f3n de la Real Sociedad 2026\/27<\/strong><\/a>. La nueva piel <em>txuri urdin<\/em>, desarrollada por Joma, apuesta por la esencia y la elegancia de sus <strong>tradicionales rayas verticales <em>txuri urdines<\/em><\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f87a4df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f87a4df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9dc599a\" data-id=\"9dc599a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e41dda2 elementor-widget elementor-widget-text-editor\" data-id=\"e41dda2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">Una camiseta fiel a la identidad de la Real Sociedad<\/h2><p style=\"text-align: justify;\">Hay s\u00edmbolos que no necesitan reinventarse. Y es que las rayas txuri-urdin forman parte de nuestra esencia y representan mucho m\u00e1s que unos colores. Son una forma de entender el f\u00fatbol, un sentimiento compartido y una conexi\u00f3n permanente con Gipuzkoa, con San Sebasti\u00e1n y con la historia del club.<\/p><p style=\"text-align: justify;\">Este es el foco que Joma y la Real Sociedad han querido implementar en su primera equipaci\u00f3n, con la que los jugadores afrontar\u00e1n la <strong>temporada 2026\/27<\/strong>. Una propuesta elegante, donde <strong>el AND del club es la principal protagonista de la camiseta<\/strong>, reinterpretada en un dise\u00f1o contempor\u00e1neo. Adem\u00e1s, esa vinculaci\u00f3n con los colores aparece plasmada en una inscripci\u00f3n en la parte interior del cuello: <strong><em>\u201cAurrera txuri-urdinak!<\/em><\/strong>\u201d, el grito de guerra que forma parte de nuestro himno.<\/p><p style=\"text-align: justify;\">Igualmente, los detalles refuerzan el car\u00e1cter premium de la camiseta. El <strong>escudo<\/strong> se ha aplicado en <strong>silicona satinada<\/strong>, aportando textura y relieve, mientras que el logotipo de Joma a conjunto genera una integraci\u00f3n visual arm\u00f3nica y cuidada.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08fade0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08fade0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1331f92\" data-id=\"1331f92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dab274 elementor-widget elementor-widget-image\" data-id=\"3dab274\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/06\/CARRUSEL-1-01-819x1024.jpg\" class=\"attachment-large size-large wp-image-126466\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/06\/CARRUSEL-1-01-819x1024.jpg 819w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/06\/CARRUSEL-1-01-240x300.jpg 240w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/06\/CARRUSEL-1-01-768x960.jpg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/06\/CARRUSEL-1-01-272x340.jpg 272w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/06\/CARRUSEL-1-01.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-30793d0\" data-id=\"30793d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fa21ba elementor-widget elementor-widget-image\" data-id=\"1fa21ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/06\/CARRUSEL-3-03-819x1024.jpg\" class=\"attachment-large size-large wp-image-126475\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/06\/CARRUSEL-3-03-819x1024.jpg 819w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/06\/CARRUSEL-3-03-240x300.jpg 240w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/06\/CARRUSEL-3-03-768x960.jpg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/06\/CARRUSEL-3-03-272x340.jpg 272w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/06\/CARRUSEL-3-03.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-91d0efa\" data-id=\"91d0efa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ffb97f elementor-widget elementor-widget-image\" data-id=\"4ffb97f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/06\/CARRUSEL-3-06-819x1024.jpg\" class=\"attachment-large size-large wp-image-126484\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/06\/CARRUSEL-3-06-819x1024.jpg 819w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/06\/CARRUSEL-3-06-240x300.jpg 240w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/06\/CARRUSEL-3-06-768x960.jpg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/06\/CARRUSEL-3-06-272x340.jpg 272w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/06\/CARRUSEL-3-06.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17c5d11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17c5d11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bbfdad\" data-id=\"4bbfdad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30d97f0 elementor-widget elementor-widget-text-editor\" data-id=\"30d97f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">Tecnolog\u00eda para competir al m\u00e1ximo nivel<\/h2><p style=\"text-align: justify;\">La primera equipaci\u00f3n responde a las exigencias del <a href=\"https:\/\/www.joma-sport.com\/es_ES\/deporte\/futbol\/\" target=\"_blank\" rel=\"noopener\">f\u00fatbol<\/a> actual mediante materiales y tecnolog\u00edas desarrolladas para favorecer el rendimiento en competici\u00f3n.<\/p><ul><li style=\"text-align: justify;\">Confeccionadas con <strong>tejido 100% poli\u00e9ster reciclado<\/strong>, obtenido a partir de botellas de pl\u00e1stico PET, un material ligero, resistente y de alta calidad que <strong>combina rendimiento deportivo y compromiso con una producci\u00f3n m\u00e1s sostenible<\/strong>. Este material ayuda a reducir un 75\u202f% las emisiones de CO\u2082 a la atm\u00f3sfera frente a los tejidos tradicionales.<\/li><li style=\"text-align: justify;\"><strong>Tecnolog\u00eda MICRO-MESH SYSTEM<\/strong> ubicada estrat\u00e9gicamente en las zonas de mayor sudoraci\u00f3n (axilas, costados y espalda) para facilitar la ventilaci\u00f3n y favorecer la evacuaci\u00f3n del sudor durante el esfuerzo.<\/li><li style=\"text-align: justify;\"><strong>Escudo<\/strong> la Real Sociedad elaborado con <strong>silicona <\/strong>para reducir posibles rozaduras sin afectar a la flexibilidad de la prenda.<\/li><li style=\"text-align: justify;\"><strong>Costuras resistentes y confortables<\/strong>, que garantizan una mayor durabilidad sin comprometer la libertad de movimiento.<\/li><li style=\"text-align: justify;\">La construcci\u00f3n se completa con acabados rib en cuello y pu\u00f1os, que proporcionan un ajuste \u00f3ptimo.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f21eb17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f21eb17\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1003e49\" data-id=\"1003e49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-361be49 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"361be49\" data-element_type=\"widget\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI2NTM4LCJ1cmwiOiJodHRwczpcL1wvd3d3LmpvbWEtc3BvcnQuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wNlwvVVgxMDYwMUQwMTAxLTA2LmpwZyIsInNsaWRlc2hvdyI6IjM2MWJlNDkifQ%3D%3D\" href=\"https:\/\/www.joma-sport.com\/es_ES\/camiseta-manga-corta-1%C2%AA-equipacion-real-sociedad-de-futbol-2627\/UX10601D0101.html\" target=\"_blank\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/06\/UX10601D0101-06-300x300.jpg\" alt=\"UX10601D0101 06\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c04fbe1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c04fbe1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.joma-sport.com\/es_ES\/camiseta-manga-corta-1%C2%AA-equipacion-real-sociedad-de-futbol-2627\/UX10601D0101.html\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Comprar 1\u00aa equipaci\u00f3n Real Sociedad 2026\/27<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01050cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01050cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46922fa\" data-id=\"46922fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4fc37c elementor-widget elementor-widget-text-editor\" data-id=\"e4fc37c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">La nueva el\u00e1stica representa el punto de partida de una nueva historia compartida entre la Real Sociedad y Joma, que comienza con una camiseta dise\u00f1ada para acompa\u00f1ar al equipo y a su afici\u00f3n en cada reto de la pr\u00f3xima temporada.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Fuimos, somos y seremos. La nueva camiseta txuri urdin abre la etapa entre el club y Joma con un dise\u00f1o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":126457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[95],"tags":[80],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La primera equipaci\u00f3n de la Real Sociedad 2026\/27 con Joma - Joma World<\/title>\n<meta name=\"description\" content=\"La primera equipaci\u00f3n de la Real Sociedad 2026\/27 abre una nueva etapa con Joma con rayas txuri urdin, poli\u00e9ster reciclado y tecnolog\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joma-sport.com\/blog\/primera-equipacion-real-sociedad-joma\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La primera equipaci\u00f3n de la Real Sociedad 2026\/27 con Joma - 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