{"id":123059,"date":"2026-04-28T10:57:30","date_gmt":"2026-04-28T10:57:30","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=123059"},"modified":"2026-04-28T11:00:03","modified_gmt":"2026-04-28T11:00:03","slug":"the-tcs-london-marathon-running-show-joma-irrumpe-entre-las-marcas-lideres-del-running-mundial","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/the-tcs-london-marathon-running-show-joma-irrumpe-entre-las-marcas-lideres-del-running-mundial\/","title":{"rendered":"The TCS London Marathon Running Show: Joma irrumpe entre las marcas l\u00edderes del running mundial"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"123059\" class=\"elementor elementor-123059\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17dab97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17dab97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6af4a7c\" data-id=\"6af4a7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ff6697 elementor-widget elementor-widget-text-editor\" data-id=\"7ff6697\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 style=\"text-align: justify;\">La marca espa\u00f1ola Joma fue una de las \u00fanicas marcas deportivas con stand propio en la expo previa a una de las World Marathon Majors, la Marat\u00f3n de Londres, proyectando su imagen ante una audiencia global de corredores y atletas de \u00e9lite.<\/h2><p style=\"text-align: justify;\">Como una de las seis\u00a0World Marathon Majors, la <strong>Marat\u00f3n de Londres<\/strong> re\u00fane cada a\u00f1o a decenas de miles de corredores de todo el planeta y a una audiencia global procedente de m\u00e1s de 200 pa\u00edses. Su expo previa, el\u00a0<strong>TCS London Marathon Running Show<\/strong>, es uno de los puntos de encuentro m\u00e1s relevantes del <a href=\"https:\/\/www.joma-sport.com\/es_ES\/deporte\/running\/\" target=\"_blank\" rel=\"noopener\">running<\/a> internacional, donde marcas, atletas y aficionados coinciden en el mismo espacio.<\/p><p style=\"text-align: justify;\">All\u00ed, por primera vez, <strong>Joma tuvo presencia con su propio stand<\/strong>, siendo una de las \u00fanicas marcas deportivas en contar con espacio propio en el evento, algo que habla por s\u00ed solo del posicionamiento internacional que est\u00e1 construyendo en el running de alto rendimiento.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72c9e96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72c9e96\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f56739f\" data-id=\"f56739f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7af291 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"c7af291\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-28-at-08.52.38-1-255x340.jpeg\" alt=\"WhatsApp Image 2026-04-28 at 08.52.38 (1)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-28-at-08.52.38-255x340.jpeg\" alt=\"WhatsApp Image 2026-04-28 at 08.52.38\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-28-at-08.52.36-1-255x340.jpeg\" alt=\"WhatsApp Image 2026-04-28 at 08.52.36 (1)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-28-at-08.52.36-255x340.jpeg\" alt=\"WhatsApp Image 2026-04-28 at 08.52.36\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-28-at-08.52.37-255x340.jpeg\" alt=\"WhatsApp Image 2026-04-28 at 08.52.37\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d863aea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d863aea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6167670\" data-id=\"6167670\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c71d5b elementor-widget elementor-widget-text-editor\" data-id=\"1c71d5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">Alto rendimiento en calzado y textil<\/h2><p style=\"text-align: justify;\">El stand fue el escenario perfecto para dar a conocer la alta gama de Joma. Colecciones como\u00a0<a href=\"https:\/\/www.joma-sport.com\/es_ES\/lineas\/ropa\/r-city\/\" target=\"_blank\" rel=\"noopener\"><strong>R-City<\/strong><\/a> en textil o la <strong><a href=\"https:\/\/www.joma-sport.com\/es_ES\/deporte\/running\/zapatillas-linea-r.\/\" target=\"_blank\" rel=\"noopener\">l\u00ednea R<\/a> <\/strong>de calzado ocuparon el espacio de la marca. Tambi\u00e9n se expusieron <a href=\"https:\/\/www.joma-sport.com\/es_ES\/deporte\/running\/edicion-especial-carreras\/\" target=\"_blank\" rel=\"noopener\"><strong>zapatillas personalizadas<\/strong><\/a> para otras grandes maratones del circuito, reforzando la vocaci\u00f3n de Joma por acompa\u00f1ar las citas m\u00e1s importantes del atletismo de fondo a escala global.<\/p><p style=\"text-align: justify;\">Los visitantes \u2014corredores populares, atletas profesionales y medios internacionales\u2014 pudieron descubrir y probar los modelos m\u00e1s avanzados, dise\u00f1ados para ofrecer el m\u00e1ximo rendimiento en competici\u00f3n y entrenamiento.<\/p><p style=\"text-align: justify;\">Adem\u00e1s, el stand cont\u00f3 con la presencia de la atleta\u00a0Joma<strong> Ikram Rharsalla<\/strong>, quien a\u00f1adi\u00f3 el componente profesional y deportivo explicando la tecnicidad del producto y compartiendo su experiencia como deportista profesional.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff628c2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ff628c2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.joma-sport.com\/es_ES\/deporte\/running\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Comprar equipamiento de runnig Joma<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50e9ffe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50e9ffe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61e0954\" data-id=\"61e0954\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-245f524 elementor-widget elementor-widget-text-editor\" data-id=\"245f524\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">En definitiva, este debut ha supuesto un paso clave en la estrategia de expansi\u00f3n de Joma en el mercado brit\u00e1nico y ha reforzado su posicionamiento dentro de una de las comunidades runner m\u00e1s activas de Europa.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La marca espa\u00f1ola Joma fue una de las \u00fanicas marcas deportivas con stand propio en la expo previa a una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":123107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[93],"tags":[78],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - 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