{"id":119613,"date":"2026-03-23T15:45:51","date_gmt":"2026-03-23T15:45:51","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=119613"},"modified":"2026-03-24T07:23:45","modified_gmt":"2026-03-24T07:23:45","slug":"joma-record-participacion-madrid-roma-running","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/joma-record-participacion-madrid-roma-running\/","title":{"rendered":"Joma celebra sus grandes carreras europeas de primavera con r\u00e9cords en Madrid y Roma"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"119613\" class=\"elementor elementor-119613\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12a7c30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12a7c30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a10de80\" data-id=\"a10de80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b67a99d elementor-widget elementor-widget-text-editor\" data-id=\"b67a99d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 style=\"text-align: justify;\">La Movistar Madrid Medio Marat\u00f3n y la ACEA Run Rome The Marathon cierran sus ediciones de 2026 de la mano de Joma batiendo r\u00e9cord de corredores y una gran acogida del producto t\u00e9cnico de la marca.<\/h2><p style=\"text-align: justify;\">El running volvi\u00f3 a vivir un fin de semana de m\u00e1ximo nivel con la celebraci\u00f3n de la <a href=\"https:\/\/www.joma-sport.com\/es_ES\/promociones\/edicion-especial\/running\/movistar-madrid-medio-maraton\/\" target=\"_blank\" rel=\"noopener\"><strong>Movistar Madrid Medio Marat\u00f3n<\/strong><\/a> y la <a href=\"https:\/\/www.joma-sport.com\/es_ES\/promociones\/edicion-especial\/running\/run-rome-the-marathon\/\" target=\"_blank\" rel=\"noopener\"><strong>ACEA Run Rome The Marathon<\/strong><\/a>, dos de las pruebas m\u00e1s destacadas del calendario europeo, <strong>ambas patrocinadas por Joma<\/strong>. Las dos citas reunieron a decenas de miles de corredores y confirmaron el crecimiento de este tipo de eventos al alcanzar cifras r\u00e9cord de participaci\u00f3n.<\/p><p style=\"text-align: justify;\">En <strong>Madrid<\/strong>, la prueba volvi\u00f3 a llenar las calles de la capital en una edici\u00f3n marcada por la alta afluencia de corredores, <strong>28.000 <\/strong>en total, y el gran ambiente en todo el recorrido. En <strong>Roma<\/strong>, la marat\u00f3n tambi\u00e9n registr\u00f3 una participaci\u00f3n sin precedentes: <strong>36.000 runners, la m\u00e1s concurrida de la historia de Italia<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8766dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8766dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a94a1b\" data-id=\"0a94a1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6404b87 elementor-widget elementor-widget-text-editor\" data-id=\"6404b87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">El producto Joma, protagonista en Madrid y Roma<\/h2><p style=\"text-align: justify;\">Uno de los grandes focos de atenci\u00f3n ha sido la excelente acogida de las ediciones especiales para ambos eventos. Cabe destacar el \u00e9xito de las versiones personalizadas de la <a href=\"https:\/\/www.joma-sport.com\/es_ES\/deporte\/running\/edicion-especial-carreras\/\" target=\"_blank\" rel=\"noopener\"><strong>zapatilla<\/strong> <strong>RS-9000 de Madrid <\/strong>y<strong> Roma<\/strong><\/a>, que despertaron un gran inter\u00e9s entre los corredores. En el caso de Roma, el modelo lleg\u00f3 incluso a agotarse durante la feria previa, reflejando la fuerte demanda y el posicionamiento de Joma en el segmento del <a href=\"https:\/\/www.joma-sport.com\/es_ES\/deporte\/running\/\" target=\"_blank\" rel=\"noopener\">running t\u00e9cnico<\/a>.<\/p><p style=\"text-align: justify;\">Adem\u00e1s, la marca estuvo presente en ambas citas con <strong>amplios stands comerciales<\/strong> en las respectivas ferias del corredor, donde <strong>miles de participantes pudieron conocer de primera mano las novedades de producto<\/strong>, adquirir equipamiento t\u00e9cnico y descubrir las \u00faltimas innovaciones en calzado y textil.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb46d19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb46d19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-f699e15\" data-id=\"f699e15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce86731 elementor-widget elementor-widget-image\" data-id=\"ce86731\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-53-512x1024.jpg\" class=\"attachment-large size-large wp-image-119655\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-53-512x1024.jpg 512w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-53-150x300.jpg 150w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-53-768x1536.jpg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-53-170x340.jpg 170w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-53.jpg 1000w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8ba4221\" data-id=\"8ba4221\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73eb031 elementor-widget elementor-widget-image\" data-id=\"73eb031\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-52-512x1024.jpg\" class=\"attachment-large size-large wp-image-119682\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-52-512x1024.jpg 512w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-52-150x300.jpg 150w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-52-768x1536.jpg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-52-170x340.jpg 170w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-52.jpg 1000w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3df5264\" data-id=\"3df5264\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f538a52 elementor-widget elementor-widget-image\" data-id=\"f538a52\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-50-1-512x1024.jpg\" class=\"attachment-large size-large wp-image-119691\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-50-1-512x1024.jpg 512w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-50-1-150x300.jpg 150w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-50-1-768x1536.jpg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-50-1-170x340.jpg 170w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-50-1.jpg 1000w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-50771fe\" data-id=\"50771fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be28b75 elementor-widget elementor-widget-image\" data-id=\"be28b75\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-51-512x1024.jpg\" class=\"attachment-large size-large wp-image-119700\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-51-512x1024.jpg 512w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-51-150x300.jpg 150w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-51-768x1536.jpg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-51-170x340.jpg 170w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-51.jpg 1000w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77179b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77179b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d21284\" data-id=\"1d21284\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a551fbd elementor-widget elementor-widget-text-editor\" data-id=\"a551fbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">Activaciones y \u00e9lite internacional<\/h2><p style=\"text-align: justify;\">Por otro lado, Joma reforz\u00f3 su presencia con distintas <strong>activaciones de marca<\/strong>, generando una conexi\u00f3n directa con los corredores y mejorando la experiencia en torno a ambas pruebas. Estas acciones contribuyeron a consolidar el posicionamiento de la marca como referente en grandes eventos deportivos.<\/p><p style=\"text-align: justify;\">En lo deportivo, ambas carreras contaron con la <strong>participaci\u00f3n de atletas de \u00e9lite<\/strong>, entre ellos el atleta Joma <strong>Chiki P\u00e9rez<\/strong>, que volvi\u00f3 a competir al m\u00e1ximo nivel y consigui\u00f3 posicionarse como <strong>el mejor espa\u00f1ol en la Movistar Medio Marat\u00f3n de Madrid<\/strong>, con un tiempo de 1:04:24. En paralelo, <strong>Esteban Pati\u00f1o<\/strong>, tambi\u00e9n del equipo, se proclam\u00f3 <strong>campe\u00f3n de la carrera ProFuturo<\/strong> con una marca de 15:29.<\/p><p style=\"text-align: justify;\">Con esta doble presencia, Joma cierra el fin de semana consolidando su presencia en el calendario internacional y reforzando su estrategia de crecimiento en el running europeo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1927b79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1927b79\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8829537\" data-id=\"8829537\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa2211f elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"fa2211f\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper 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