{"id":77150,"date":"2024-07-26T08:53:12","date_gmt":"2024-07-26T08:53:12","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=77150"},"modified":"2024-07-26T08:53:24","modified_gmt":"2024-07-26T08:53:24","slug":"a-joma-orgulha-se-do-musculo-olimpico-na-sua-mais-recente-campanha-publicitaria","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/pt-pt\/a-joma-orgulha-se-do-musculo-olimpico-na-sua-mais-recente-campanha-publicitaria\/","title":{"rendered":"A Joma orgulha-se do m\u00fasculo ol\u00edmpico na sua mais recente campanha publicit\u00e1ria"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"77150\" class=\"elementor elementor-77150\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc29ec5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc29ec5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9cd0792\" data-id=\"9cd0792\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e79781 elementor-widget elementor-widget-text-editor\" data-id=\"9e79781\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 style=\"text-align: justify;\">Depois de fazer hist\u00f3ria ao anunciar que vestiria 15% dos atletas ol\u00edmpicos, a marca espanhola apoia, agora, a sua comunica\u00e7\u00e3o com uma poderosa campanha publicit\u00e1ria.<\/h2><p style=\"text-align: justify;\">&#8220;A Joma prepara-se para celebrar um marco e vestir 15% dos atletas nos Jogos Ol\u00edmpicos de 2024.&#8221; Esta foi a not\u00edcia que protagonizou as colunas dos meios de comunica\u00e7\u00e3o social h\u00e1 apenas algumas semanas. Agora, na semana em que come\u00e7a o encontro desportivo mais importante dos \u00faltimos quatro anos, a marca espanhola lan\u00e7a uma <strong>poderosa campanha para dar voz e comunicar o seu grande protagonismo em Paris.<\/strong><\/p><p style=\"text-align: justify;\">Como resultado desta campanha publicit\u00e1ria, a Joma preparou todos os seus recursos para chegar o mais longe poss\u00edvel no seu ano ol\u00edmpico. O objetivo \u00e9 <strong>dar a conhecer o seu m\u00fasculo nos Jogos<\/strong>, <strong>nos quais conta com mais de 10 <a href=\"https:\/\/www.joma-sport.com\/pt_PT\/kits-oficiais\/comites-e-federac%C3%B5es\/\" target=\"_blank\" rel=\"noopener\">Comit\u00e9s Ol\u00edmpicos<\/a> de diferentes partes do mundo, <a href=\"https:\/\/www.joma-sport.com\/pt_PT\/kits-oficiais\/comites-e-federac%C3%B5es\/\" target=\"_blank\" rel=\"noopener\">federa\u00e7\u00f5es nacionais<\/a> e atletas individuais.<\/strong> Eles s\u00e3o os verdadeiros protagonistas, vestindo o produto com o qual lutar\u00e3o para alcan\u00e7ar o ouro ol\u00edmpico.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6220497 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6220497\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59e0818\" data-id=\"59e0818\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e37c488 elementor-widget elementor-widget-video\" data-id=\"e37c488\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reprodutor de v\u00eddeo de vimeo\" src=\"https:\/\/player.vimeo.com\/video\/988266771?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7760c05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7760c05\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0196b9\" data-id=\"e0196b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d36cdf elementor-widget elementor-widget-text-editor\" data-id=\"8d36cdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">A diversidade e a tecnologia como eixo de comunica\u00e7\u00e3o da campanha<\/h2><p style=\"text-align: justify;\">Por outro lado, um dos eixos da comunica\u00e7\u00e3o \u00e9 <strong>promover a diversidade como marca multinacional<\/strong>. Em Paris, a Joma contar\u00e1 com patroc\u00ednios de diversas partes do mundo e para cada um deles preparou uma <a href=\"https:\/\/www.joma-sport.com\/pt_PT\/kits-oficiais\/comites-e-federac%C3%B5es\/\" target=\"_blank\" rel=\"noopener\">cole\u00e7\u00e3o personalizada<\/a> baseada nos tra\u00e7os culturais plasmados em designs totalmente inovadores e chamativos.<\/p><p style=\"text-align: justify;\">Mais uma vez, a Joma foca-se na <strong>tecnologia<\/strong>. Durante os \u00faltimos quatro anos, tem utilizado toda a sua experi\u00eancia para levar as suas cole\u00e7\u00f5es para uma tecnicidade de excel\u00eancia. Isto, juntamente com o grande aumento do investimento em I&amp;D e a inspira\u00e7\u00e3o dos atletas profissionais, permitiu criar cole\u00e7\u00f5es \u00e0 altura da elite desportiva. Apenas a <strong>tecnologia de ponta \u00e9 sin\u00f3nimo de alto desempenho.<\/strong><\/p><p style=\"text-align: justify;\">Em suma, nas pr\u00f3ximas semanas, a Joma liderar\u00e1 o grande palco desportivo mundial. Para tal, tentar\u00e1 chegar aos seguidores dos Jogos Ol\u00edmpicos em todos os cantos do mundo, apoiando-se na sua campanha publicit\u00e1ria. A marca j\u00e1 come\u00e7ou a distribu\u00ed-la por todas as suas plataformas, tal como o site ou as redes sociais.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Depois de fazer hist\u00f3ria ao anunciar que vestiria 15% dos atletas ol\u00edmpicos, a marca espanhola apoia, agora, a sua comunica\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":77039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Joma orgulha-se do m\u00fasculo ol\u00edmpico na sua mais recente campanha publicit\u00e1ria - Joma World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joma-sport.com\/blog\/pt-pt\/a-joma-orgulha-se-do-musculo-olimpico-na-sua-mais-recente-campanha-publicitaria\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Joma orgulha-se do m\u00fasculo ol\u00edmpico na sua mais recente campanha publicit\u00e1ria - 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