{"id":70718,"date":"2024-01-15T13:23:41","date_gmt":"2024-01-15T13:23:41","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=70718"},"modified":"2024-01-15T13:23:51","modified_gmt":"2024-01-15T13:23:51","slug":"joma-presenta-il-suo-marchio-e-le-sue-installazioni-in-un-evento-press-day","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/it\/joma-presenta-il-suo-marchio-e-le-sue-installazioni-in-un-evento-press-day\/","title":{"rendered":"Joma presenta il suo marchio e le sue installazioni in un evento Press Day"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"70718\" class=\"elementor elementor-70718\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9057013 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9057013\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d84f58d\" data-id=\"d84f58d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45f9df8 elementor-widget elementor-widget-text-editor\" data-id=\"45f9df8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 style=\"text-align: justify;\">Oltre 30 media specializzati e generalisti sono stati invitati a conoscere a fondo le installazioni e il marchio Joma. Gli atleti sponsorizzati e gli esperti di prodotto hanno spiegato le novit\u00e0 della collezione di calzature e abbigliamento.<\/h2><p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Lo scorso mercoled\u00ec 10 gennaio, Joma ha presentato il suo marchio e le sue installazioni alla stampa in un <strong>grande evento organizzato nella sede centrale di Portillo de Toledo<\/strong>. Durante la giornata, c&#8217;erano atleti e ambasciatori, che insieme ai membri dei dipartimenti di design tessile e calzature, hanno spiegato ai media presenti le caratteristiche tecniche del prodotto.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">In totale, <strong>oltre 30 media tra stampa specializzata e generalista<\/strong> erano presenti al Press Day di Joma. Durante la visita, hanno percorso tutte le installazioni per poterle conoscere a fondo di persona, cos\u00ec come l&#8217;origine e i valori di questa azienda con oltre 50 anni di storia. In particolare, hanno mostrato un interesse particolare nell&#8217;<strong>area di design<\/strong>, dove hanno appreso tutto il <strong>processo di creazione e ricerca di tecnologie e tendenze.<\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef4e79 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"2ef4e79\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 di 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2024\/01\/Q4A1781-min-300x200.jpg\" alt=\"_Q4A1781-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 di 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2024\/01\/Q4A1791-min-300x200.jpg\" alt=\"_Q4A1791-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 di 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2024\/01\/Q4A1793-min-300x200.jpg\" alt=\"_Q4A1793-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 di 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2024\/01\/Q4A1797-min-300x200.jpg\" alt=\"_Q4A1797-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 di 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2024\/01\/Q4A1810-min-300x200.jpg\" alt=\"_Q4A1810-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 di 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2024\/01\/Q4A1815-min-300x200.jpg\" alt=\"_Q4A1815-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 di 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2024\/01\/Q4A1837-min-300x200.jpg\" alt=\"_Q4A1837-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 di 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2024\/01\/Q4A1876-min-300x200.jpg\" alt=\"_Q4A1876-min\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27e0229 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27e0229\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05aa17d\" data-id=\"05aa17d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07a070c elementor-widget elementor-widget-text-editor\" data-id=\"07a070c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">Anteprima delle novit\u00e0 della collezione 2024<\/h2><p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">D&#8217;altra parte, perseguendo l&#8217;obiettivo di Joma di elevare la propria immagine di marchio, durante la sosta nello showroom, <strong>vari atleti sponsorizzati e responsabili del team di design hanno presentato le novit\u00e0 della <a href=\"https:\/\/www.joma-sport.com\/it_IT\/uomo\/abbigliamento-uomo\/\" target=\"_blank\" rel=\"noopener\">collezione di abbigliamento<\/a> e <a href=\"https:\/\/www.joma-sport.com\/it_IT\/uomo\/scarpe-uomo\/\" target=\"_blank\" rel=\"noopener\">calzature<\/a><\/strong>. In particolare, la stampa \u00e8 stata accompagnata dall&#8217;ex numero 1 del mondo di padel <strong>Juani Mieres<\/strong>, <strong>Jos\u00e9 Antonio Garc\u00eda Diestro<\/strong>, l&#8217;ex atleta olimpica <strong>Ruth Beitia<\/strong>, <strong>Juan Carlos Higuero <\/strong>e i nuovi membri del team di trail <strong>Miguel Heras<\/strong> e <strong>Gemma Arenas<\/strong>. <a href=\"https:\/\/www.joma-sport.com\/it_IT\/sport\/padel\/\" target=\"_blank\" rel=\"noopener\">Padel<\/a>, <a href=\"https:\/\/www.joma-sport.com\/it_IT\/sport\/running\/\" target=\"_blank\" rel=\"noopener\">running<\/a> e <a href=\"https:\/\/www.joma-sport.com\/it_IT\/sport\/altri-sport\/trail-running\/\" target=\"_blank\" rel=\"noopener\">trail running<\/a>, tre sport in cui Joma sta facendo sentire la sua presenza sempre pi\u00f9 attraverso le sue sponsorizzazioni e i suoi prodotti. Sono stati i migliori ambasciatori e sono riusciti a trasmettere perfettamente le qualit\u00e0 delle nuove collezioni. \u00c8 importante sottolineare che collaborano a stretto contatto per svilupparle e le testano fino a raggiungere le massime prestazioni.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">In definitiva, \u00e8 stata la prima volta che l&#8217;azienda ha organizzato un evento del genere. La rapida crescita che ha sperimentato negli ultimi anni, il continuo miglioramento delle strutture, insieme all&#8217;ampio investimento nella ricerca e sviluppo del prodotto, hanno reso necessario questo impulso nella comunicazione, che \u00e8 stato accolto con grande interesse.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Oltre 30 media specializzati e generalisti sono stati invitati a conoscere a fondo le installazioni e il marchio Joma. Gli [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":70672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[66],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joma presenta il suo marchio e le sue installazioni in un evento Press Day - Joma World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joma-sport.com\/blog\/it\/joma-presenta-il-suo-marchio-e-le-sue-installazioni-in-un-evento-press-day\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joma presenta il suo marchio e le sue installazioni in un evento Press Day - Joma World\" \/>\n<meta property=\"og:description\" content=\"Oltre 30 media specializzati e generalisti sono stati invitati a conoscere a fondo le installazioni e il marchio Joma. 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