{"id":123125,"date":"2026-04-28T11:26:31","date_gmt":"2026-04-28T11:26:31","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=123125"},"modified":"2026-04-28T11:28:44","modified_gmt":"2026-04-28T11:28:44","slug":"the-tcs-london-marathon-running-show-joma-entra-tra-i-leader-globali-del-running","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/it\/the-tcs-london-marathon-running-show-joma-entra-tra-i-leader-globali-del-running\/","title":{"rendered":"The TCS London Marathon Running Show: Joma entra tra i leader globali del running"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"123125\" class=\"elementor elementor-123125\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17dab97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17dab97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6af4a7c\" data-id=\"6af4a7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ff6697 elementor-widget elementor-widget-text-editor\" data-id=\"7ff6697\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 style=\"text-align: justify;\">Il marchio spagnolo Joma \u00e8 stato uno dei pochi brand sportivi con uno stand proprio all\u2019expo che precede una delle World Marathon Majors, la Maratona di Londra, proiettando la propria immagine davanti a un pubblico globale di runner e atleti d\u2019\u00e9lite.<\/h2><p style=\"text-align: justify;\">Essendo una delle sei World Marathon Majors, la <strong>London Marathon<\/strong> riunisce ogni anno decine di migliaia di corridori provenienti da tutto il mondo, oltre a un pubblico globale di oltre 200 Paesi. La sua expo pre-gara, il <strong>TCS London Marathon Running Show<\/strong>, rappresenta uno dei principali punti di incontro del running internazionale, dove marchi, atleti e appassionati si ritrovano nello stesso spazio.<\/p><p style=\"text-align: justify;\">Qui, per la prima volta, <strong>Joma ha avuto uno stand proprio<\/strong>, diventando uno dei pochi brand sportivi con uno spazio dedicato all\u2019evento \u2014 un segnale chiaro del posizionamento internazionale che sta costruendo nel <a href=\"https:\/\/www.joma-sport.com\/it_IT\/sport\/running\/\" target=\"_blank\" rel=\"noopener\">running<\/a> ad alte prestazioni.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72c9e96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72c9e96\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f56739f\" data-id=\"f56739f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7af291 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"c7af291\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 di 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-28-at-08.52.38-1-255x340.jpeg\" alt=\"WhatsApp Image 2026-04-28 at 08.52.38 (1)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 di 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-28-at-08.52.38-255x340.jpeg\" alt=\"WhatsApp Image 2026-04-28 at 08.52.38\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 di 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-28-at-08.52.36-1-255x340.jpeg\" alt=\"WhatsApp Image 2026-04-28 at 08.52.36 (1)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 di 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-28-at-08.52.36-255x340.jpeg\" alt=\"WhatsApp Image 2026-04-28 at 08.52.36\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 di 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-28-at-08.52.37-255x340.jpeg\" alt=\"WhatsApp Image 2026-04-28 at 08.52.37\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d863aea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d863aea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6167670\" data-id=\"6167670\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c71d5b elementor-widget elementor-widget-text-editor\" data-id=\"1c71d5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">Alte prestazioni in calzature e abbigliamento<\/h2><p style=\"text-align: justify;\">Lo stand \u00e8 stato il palcoscenico ideale per presentare la gamma premium di Joma. Collezioni come <a href=\"https:\/\/www.joma-sport.com\/it_IT\/linee\/abbigliamento\/r-city\/\" target=\"_blank\" rel=\"noopener\"><strong>R-City<\/strong><\/a> per l\u2019abbigliamento e la <a href=\"https:\/\/www.joma-sport.com\/it_IT\/sport\/running\/scarpe-linea-r\/\" target=\"_blank\" rel=\"noopener\"><strong>linea R<\/strong><\/a> per le calzature hanno occupato lo spazio del marchio. Sono state inoltre esposte <a href=\"https:\/\/www.joma-sport.com\/it_IT\/sport\/running\/edizione-speciale-maratone\/\" target=\"_blank\" rel=\"noopener\"><strong>scarpe personalizzate<\/strong><\/a> dedicate ad altre grandi maratone del circuito, rafforzando la vocazione di Joma ad accompagnare i principali eventi del running di lunga distanza a livello globale.<\/p><p style=\"text-align: justify;\">I visitatori \u2014 runner amatoriali, atleti professionisti e media internazionali \u2014 hanno potuto scoprire e testare i modelli pi\u00f9 avanzati, progettati per offrire le massime prestazioni sia in gara che in allenamento.<\/p><p style=\"text-align: justify;\">Lo stand ha inoltre visto la presenza dell\u2019atleta Joma <strong>Ikram Rharsalla<\/strong>, che ha apportato una dimensione professionale e sportiva spiegando la tecnicit\u00e0 dei prodotti e condividendo la propria esperienza come atleta professionista.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff628c2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ff628c2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.joma-sport.com\/es_ES\/deporte\/running\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Acquistare abbigliamento da corsa Joma<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50e9ffe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50e9ffe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61e0954\" data-id=\"61e0954\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-245f524 elementor-widget elementor-widget-text-editor\" data-id=\"245f524\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Nel complesso, questo debutto rappresenta un passo fondamentale nella strategia di espansione di Joma nel mercato britannico e rafforza il suo posizionamento all\u2019interno di una delle comunit\u00e0 runner pi\u00f9 attive d\u2019Europa.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Il marchio spagnolo Joma \u00e8 stato uno dei pochi brand sportivi con uno stand proprio all\u2019expo che precede una delle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":123111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[139],"tags":[206],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - 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