{"id":119786,"date":"2026-03-24T07:42:08","date_gmt":"2026-03-24T07:42:08","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=119786"},"modified":"2026-03-24T07:45:57","modified_gmt":"2026-03-24T07:45:57","slug":"joma-celebra-le-grandi-gare-europee-di-primavera-con-record-a-madrid-e-roma","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/it\/joma-celebra-le-grandi-gare-europee-di-primavera-con-record-a-madrid-e-roma\/","title":{"rendered":"Joma celebra le grandi gare europee di primavera con record a Madrid e Roma"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"119786\" class=\"elementor elementor-119786\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12a7c30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12a7c30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a10de80\" data-id=\"a10de80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b67a99d elementor-widget elementor-widget-text-editor\" data-id=\"b67a99d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 style=\"text-align: justify;\">La Movistar Madrid Medio Marat\u00f3n e la ACEA Run Rome The Marathon chiudono le edizioni 2026 con Joma, registrando record di partecipazione e un grande successo per i prodotti tecnici del marchio.<\/h2><p style=\"text-align: justify;\">Il running ha vissuto ancora una volta un fine settimana di altissimo livello con la <a href=\"https:\/\/www.joma-sport.com\/it_IT\/uomo\/prodotti-in-evidenza\/movistar-madrid-medio-maraton\/\" target=\"_blank\" rel=\"noopener\"><strong>Movistar Madrid Medio Marat\u00f3n<\/strong><\/a> e la <a href=\"https:\/\/www.joma-sport.com\/it_IT\/promozioni\/edizione-speciale\/running\/run-rome-the-marathon\/\" target=\"_blank\" rel=\"noopener\"><strong>ACEA Run Rome The Marathon<\/strong><\/a>, due delle competizioni pi\u00f9 importanti del calendario europeo, <strong>entrambe sponsorizzate da Joma<\/strong>. Le due gare hanno riunito decine di migliaia di corridori, confermando la crescita di questo tipo di eventi e raggiungendo cifre record di partecipazione.<\/p><p style=\"text-align: justify;\">A <strong>Madrid<\/strong>, la gara ha nuovamente riempito le strade della capitale, con <strong>28.000 partecipanti<\/strong> e un\u2019atmosfera straordinaria lungo tutto il percorso. A <strong>Roma<\/strong>, la maratona ha registrato una partecipazione senza precedenti, con <strong>36.000 runner<\/strong>, diventando la pi\u00f9 partecipata della storia in Italia.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8766dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8766dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a94a1b\" data-id=\"0a94a1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6404b87 elementor-widget elementor-widget-text-editor\" data-id=\"6404b87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">Il prodotto Joma protagonista a Madrid e Roma<\/h2><p style=\"text-align: justify;\">Uno degli aspetti pi\u00f9 rilevanti \u00e8 stata l\u2019eccellente accoglienza delle edizioni speciali dedicate a entrambi gli eventi. In particolare, le versioni personalizzate della <a href=\"https:\/\/www.joma-sport.com\/it_IT\/sport\/running\/edizione-speciale-maratone\/\" target=\"_blank\" rel=\"noopener\"><strong>scarpa RS-9000 per Madrid e Roma<\/strong><\/a> hanno suscitato grande interesse tra i runner. Nel caso di Roma, il modello \u00e8 addirittura andato sold out durante la fiera pre-gara, a testimonianza della forte domanda e del posizionamento di Joma nel segmento del running tecnico.<\/p><p style=\"text-align: justify;\">Inoltre, il marchio \u00e8 stato presente in entrambe le competizioni con <strong>ampi stand commerciali<\/strong> nelle rispettive fiere del corridore, dove <strong>migliaia di partecipanti hanno potuto scoprire le novit\u00e0 di prodotto<\/strong>, acquistare equipaggiamento tecnico e conoscere le ultime innovazioni nel footwear e nell\u2019abbigliamento.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb46d19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb46d19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-f699e15\" data-id=\"f699e15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce86731 elementor-widget elementor-widget-image\" data-id=\"ce86731\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-53-512x1024.jpg\" class=\"attachment-large size-large wp-image-119655\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-53-512x1024.jpg 512w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-53-150x300.jpg 150w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-53-768x1536.jpg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-53-170x340.jpg 170w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-53.jpg 1000w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8ba4221\" data-id=\"8ba4221\" 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https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-52-170x340.jpg 170w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-52.jpg 1000w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3df5264\" data-id=\"3df5264\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f538a52 elementor-widget elementor-widget-image\" data-id=\"f538a52\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-50-1-512x1024.jpg\" class=\"attachment-large size-large wp-image-119691\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-50-1-512x1024.jpg 512w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-50-1-150x300.jpg 150w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-50-1-768x1536.jpg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-50-1-170x340.jpg 170w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-50-1.jpg 1000w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-50771fe\" data-id=\"50771fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be28b75 elementor-widget elementor-widget-image\" data-id=\"be28b75\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-51-512x1024.jpg\" class=\"attachment-large size-large wp-image-119700\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-51-512x1024.jpg 512w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-51-150x300.jpg 150w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-51-768x1536.jpg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-51-170x340.jpg 170w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-51.jpg 1000w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77179b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77179b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d21284\" data-id=\"1d21284\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a551fbd elementor-widget elementor-widget-text-editor\" data-id=\"a551fbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">Attivazioni ed \u00e9lite internazionale<\/h2><p style=\"text-align: justify;\">Joma ha inoltre rafforzato la propria presenza con diverse <strong>attivazioni di brand<\/strong>, creando una connessione diretta con i runner e migliorando l\u2019esperienza complessiva delle due gare. Queste iniziative hanno contribuito a consolidare il posizionamento del marchio nei grandi eventi sportivi.<\/p><p style=\"text-align: justify;\">Dal punto di vista sportivo, entrambe le gare hanno visto la <strong>partecipazione di atleti di \u00e9lite<\/strong>, tra cui l\u2019atleta Joma <strong>Chiki P\u00e9rez<\/strong>, che ha gareggiato ad altissimo livello classificandosi come <strong>miglior spagnolo nella Movistar Madrid Medio Marat\u00f3n<\/strong> con un tempo di 1:04:24. Parallelamente, <strong>Esteban Pati\u00f1o<\/strong>, anch\u2019egli del team, <strong>ha vinto la gara ProFuturo<\/strong> con un tempo di 15:29.<\/p><p style=\"text-align: justify;\">Con questa doppia presenza, Joma conclude il weekend consolidando la propria posizione nel calendario internazionale e rafforzando la strategia di crescita nel running europeo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1927b79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1927b79\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8829537\" data-id=\"8829537\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa2211f elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"fa2211f\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide 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