{"id":77142,"date":"2024-07-26T08:43:07","date_gmt":"2024-07-26T08:43:07","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=77142"},"modified":"2024-07-26T08:43:17","modified_gmt":"2024-07-26T08:43:17","slug":"joma-montre-ses-muscles-olympiques-dans-sa-derniere-campagne-publicitaire","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/fr\/joma-montre-ses-muscles-olympiques-dans-sa-derniere-campagne-publicitaire\/","title":{"rendered":"Joma montre ses muscles olympiques dans sa derni\u00e8re campagne publicitaire"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"77142\" class=\"elementor elementor-77142\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc29ec5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc29ec5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9cd0792\" data-id=\"9cd0792\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e79781 elementor-widget elementor-widget-text-editor\" data-id=\"9e79781\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 style=\"text-align: justify;\">Apr\u00e8s avoir fait l\u2019histoire en annon\u00e7ant qu\u2019elle habillerait 15\u00a0% des athl\u00e8tes olympiques, la marque espagnole soutient maintenant sa communication avec une puissante campagne publicitaire.<\/h2><p style=\"text-align: justify;\">\u00ab\u2009Joma marquera une \u00e9tape en habillant 15 % des athl\u00e8tes lors des Jeux olympiques de 2024\u2009\u00bb, tel \u00e9tait le chiffre qui a fait la une des m\u00e9dias il y a quelques semaines \u00e0 peine. Maintenant, \u00e0 l\u2019approche de l\u2019\u00e9v\u00e9nement sportif le plus important des quatre derni\u00e8res ann\u00e9es, la marque espagnole lance une <strong>campagne puissante pour mettre en avant son grand r\u00f4le \u00e0 Paris. <\/strong><\/p><p style=\"text-align: justify;\">Dans le cadre de cette campagne publicitaire, Joma a pr\u00e9par\u00e9 tous ses atouts pour atteindre le plus grand nombre de personnes possible pendant son ann\u00e9e olympique. L\u2019objectif est de <strong>faire conna\u00eetre sa pr\u00e9sence aux Jeux, o\u00f9 elle compte plus de 10 <a href=\"https:\/\/www.joma-sport.com\/fr_FR\/tenues-officielles\/comites-et-federations\/\" target=\"_blank\" rel=\"noopener\">comit\u00e9s olympiques<\/a> de diff\u00e9rentes parties du monde, des <a href=\"https:\/\/www.joma-sport.com\/fr_FR\/tenues-officielles\/comites-et-federations\/\" target=\"_blank\" rel=\"noopener\">f\u00e9d\u00e9rations nationales<\/a> et des athl\u00e8tes individuels.<\/strong> Ce sont les vrais protagonistes, portant le produit avec lequel ils lutteront pour d\u00e9crocher l\u2019or olympique.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6220497 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6220497\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59e0818\" data-id=\"59e0818\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e37c488 elementor-widget elementor-widget-video\" data-id=\"e37c488\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/988266771?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7760c05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7760c05\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0196b9\" data-id=\"e0196b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d36cdf elementor-widget elementor-widget-text-editor\" data-id=\"8d36cdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">La diversit\u00e9 et la technologie comme axes de communication de la campagne<\/h2><p style=\"text-align: justify;\">D\u2019autre part, l\u2019un des axes communicatifs est de <strong>promouvoir la diversit\u00e9 en tant que marque internationale.<\/strong> \u00c0 Paris, Joma b\u00e9n\u00e9ficiera de parrainages de diverses parties du monde, et pour chacun d\u2019eux, une <a href=\"https:\/\/www.joma-sport.com\/fr_FR\/tenues-officielles\/comites-et-federations\/\" target=\"_blank\" rel=\"noopener\">collection personnalis\u00e9e<\/a> bas\u00e9e sur les traits culturels a \u00e9t\u00e9 pr\u00e9par\u00e9e, avec des designs totalement innovants et accrocheurs.<\/p><p style=\"text-align: justify;\">Joma met de nouveau l\u2019accent sur la <strong>technologie<\/strong>. Au cours des quatre derni\u00e8res ann\u00e9es, elle a utilis\u00e9 toute son exp\u00e9rience pour amener ses collections vers une technicit\u00e9 d\u2019excellence. Cela, associ\u00e9 \u00e0 une forte augmentation des investissements en R&amp;D et \u00e0 l\u2019inspiration des athl\u00e8tes professionnels, a permis de cr\u00e9er des collections \u00e0 la hauteur de l\u2019\u00e9lite sportive. Seule la <strong>technologie de pointe est synonyme de hautes performances. <\/strong><\/p><p style=\"text-align: justify;\">En fin de compte, au cours des prochaines semaines, Joma dirigera la grande vitrine sportive mondiale. Pour ce faire, elle cherchera \u00e0 toucher les fans des Jeux dans tous les coins du monde en s\u2019appuyant sur sa campagne publicitaire. La marque a d\u00e9j\u00e0 commenc\u00e9 \u00e0 la distribuer sur toutes ses plateformes, comme le site web ou ses r\u00e9seaux sociaux.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s avoir fait l\u2019histoire en annon\u00e7ant qu\u2019elle habillerait 15\u00a0% des athl\u00e8tes olympiques, la marque espagnole soutient maintenant sa communication avec [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":77035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joma montre ses muscles olympiques dans sa derni\u00e8re campagne publicitaire - Joma World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joma-sport.com\/blog\/fr\/joma-montre-ses-muscles-olympiques-dans-sa-derniere-campagne-publicitaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joma montre ses muscles olympiques dans sa derni\u00e8re campagne publicitaire - 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