{"id":63355,"date":"2022-11-29T14:06:38","date_gmt":"2022-11-29T14:06:38","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=63355"},"modified":"2022-11-29T14:06:38","modified_gmt":"2022-11-29T14:06:38","slug":"joma-presente-levolution-de-la-marque-au-salon-ispo","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/fr\/joma-presente-levolution-de-la-marque-au-salon-ispo\/","title":{"rendered":"Joma pr\u00e9sente l\u2019\u00e9volution de la marque au salon ISPO"},"content":{"rendered":"

Une grande chaussure g\u00e9ante repr\u00e9sentant la chaussure de running avec plaque en carbone\u00a0R.3000 pr\u00e9side \u00e0 l\u2019espace.<\/h2>\n

La marque espagnole revient au salon ISPO<\/strong> apr\u00e8s les ann\u00e9es de pand\u00e9mie pour continuer \u00e0 \u00eatre l\u2019entreprise nationale ayant le plus grand nombre de participations \u00e0 ce salon du sport le plus renomm\u00e9 d\u2019Europe. Hall B, stand\u00a0336.<\/strong><\/span><\/p>\n

ISPO Munich est le salon professionnel le plus embl\u00e9matique de Joma. Depuis que le fondateur de la marque a commenc\u00e9 \u00e0 exposer sa petite collection dans les ann\u00e9es\u00a01970, Joma s\u2019y est rendue chaque ann\u00e9e pour montrer son \u00e9volution. Lors de l\u2019\u00e9dition tenue ces jours-ci, Joma a install\u00e9 son stand de plus de 260\u00a0m2<\/strong>, le plus grand de toutes ses participations.<\/span><\/p>\n

Le stand envoie un message clair: l\u2019\u00e9volution de la marque Joma, tant dans l\u2019\u00e9largissement aux sports core que dans l\u2019engagement envers la technologie comme image de la marque.<\/strong><\/span><\/p>\n

Joma expose les collections textiles Printemps-\u00c9t\u00e9\u00a02023<\/strong> des sports strat\u00e9giques: running<\/a>, tennis<\/a>, padel<\/a>, teamwear<\/a>, \u00e9quipements sportifs<\/a>, gym<\/a> et l\u2019incorporation des nouvelles lignes trail et trekking<\/a>. En outre, pour la premi\u00e8re fois \u00e0 l\u2019ISPO, Joma montre son engagement envers les raquettes de padel<\/a>, en donnant \u00e0 cette ligne commerciale un r\u00f4le de premier plan.<\/span><\/p>\n

\"Raquettes<\/a>
Nouvelle collection de battes de padel<\/a> Joma.<\/figcaption><\/figure>\n

Dans le domaine des chaussures, Joma met en avant ses lignes haut de gamme<\/strong>, avec un plus grand investissement dans la technologie, au sein de sa collection. Il convient de souligner, l\u2019\u00e9largissement des lignes de padel<\/a>, le grand nombre de mod\u00e8les de football en salle<\/a> pour continuer \u00e0 \u00eatre la marque la plus vendue dans ce sport, la constance des chaussures de football<\/a> et le soutien \u00e0 la d\u00e9cision strat\u00e9gique pour le trail et le trekking<\/a>.<\/span><\/p>\n

La d\u00e9monstration de l\u2019\u00e9volution de sa collection s\u2019accompagne du renforcement de l\u2019image de marque technologique<\/strong> gr\u00e2ce \u00e0 des visuels qui mettent en \u00e9vidence les principales caract\u00e9ristiques de ses produits en fonction de leur utilisation, comme Micromesh System, Flatlock, Rebound ou Flexshield.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Une grande chaussure g\u00e9ante repr\u00e9sentant la chaussure de running avec plaque en carbone\u00a0R.3000 pr\u00e9side \u00e0 l\u2019espace. La marque espagnole revient […]<\/p>\n","protected":false},"author":4,"featured_media":63331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"yoast_head":"\nJoma pr\u00e9sente l\u2019\u00e9volution de la marque au salon ISPO - Joma World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joma-sport.com\/blog\/fr\/joma-presente-levolution-de-la-marque-au-salon-ispo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joma pr\u00e9sente l\u2019\u00e9volution de la marque au salon ISPO - Joma World\" \/>\n<meta property=\"og:description\" content=\"Une grande chaussure g\u00e9ante repr\u00e9sentant la chaussure de running avec plaque en carbone\u00a0R.3000 pr\u00e9side \u00e0 l\u2019espace. 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