{"id":51877,"date":"2016-09-12T13:00:00","date_gmt":"2016-09-12T13:00:00","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/laisse-toi-entrainer-par-ta-liberte-tel-est-le-nouveau-concept-de-joma-sport\/"},"modified":"2016-09-12T13:00:00","modified_gmt":"2016-09-12T13:00:00","slug":"laisse-toi-entrainer-par-ta-liberte-tel-est-le-nouveau-concept-de-joma-sport","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/fr\/laisse-toi-entrainer-par-ta-liberte-tel-est-le-nouveau-concept-de-joma-sport\/","title":{"rendered":"\u00abLaisse-toi entra\u00eener par ta libert\u00e9\u00bb, tel est le nouveau concept de Joma Sport"},"content":{"rendered":"<p>Apr&egrave;s plus de cinquante ans &agrave; &ecirc;tre la marque sportive la plus importante dans le monde du sport espagnol, <strong>Joma<\/strong> lance une nouvelle campagne de r&eacute;f&eacute;rencement de marque sous le concept: <strong><em>Laisse-toi entra&icirc;ner par ta libert&eacute;. <\/em><\/strong><\/p>\n<p>Un message qui d&eacute;passe les fronti&egrave;res du sport, qui va bien au-del&agrave; de l&rsquo;entra&icirc;nement pour la technique, la r&eacute;sistance ou le sprint. Poursuivre notre libert&eacute; de choisir face &agrave; n&rsquo;importe quelle situation dans la vie est quelque chose qui peut nous emmener tr&egrave;s loin. Ou mieux encore, atteindre notre objectif.<\/p>\n<p>Nous pourrons voir la <strong>campagne<\/strong> <strong>en<\/strong> <strong>Espagne<\/strong> d&egrave;s le&nbsp;12 septembre, aussi bien sur les cha&icirc;nes espagnoles, un d&eacute;fi dans notre histoire, que sur les cha&icirc;nes c&acirc;bl&eacute;es. Elle sera &eacute;galement diffus&eacute;e en ligne &agrave; l&rsquo;&eacute;chelle <strong>internationale<\/strong> dans les pays tels que les &Eacute;tats-Unis, la Russie, la Chine, la France, le Mexique, l&rsquo;Italie, et bien d&rsquo;autres.<\/p>\n<p>Outre le sport <strong>publicitaire &agrave; la t&eacute;l&eacute;vision<\/strong>, nous avons &eacute;galement lanc&eacute; une version longue en ligne, une conception graphique, une campagne num&eacute;rique et huit vid&eacute;os suppl&eacute;mentaires. Dans ce dernier cas, les protagonistes sont les chaussures elles-m&ecirc;mes. Parmi lesquelles on peut distinguer les <em>Joma <a href=\"http:\/\/www.joma-sport.com\/fr\/chaussure-de-football-propulsion-lite-611-fluo-jaune-noir-firm-ground-prolw.611.fg\" target=\"_blank\" rel=\"noopener\"><strong>Propulsion<\/strong><\/a><\/em> de football, les <a href=\"http:\/\/www.joma-sport.com\/fr\/chaussure-top-flex-616-citron-orange-vert-fluo-indoor-topw.616.in\" target=\"_blank\" rel=\"noopener\"><strong><em>Top Flex<\/em> <\/strong><\/a>de futsal, les <a href=\"http:\/\/www.joma-sport.com\/fr\/chaussure-r.hispalis-607-corail-noir-r.hispaw-607\" target=\"_blank\" rel=\"noopener\"><strong><em>Hispalis<\/em> <\/strong><\/a>de running ou un classique des ann&eacute;es&nbsp;80 telles les <a href=\"http:\/\/www.joma-sport.com\/fr\/chaussure-c.367-men-617-gris-fonce-c.367w-617\" target=\"_blank\" rel=\"noopener\"><strong><em>C.367<\/em><\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un message qui d\u00e9passe les fronti\u00e8res du sport, qui va bien au-del\u00e0 de l\u2019entra\u00eenement pour la technique, la r\u00e9sistance ou le sprint.<\/p>\n","protected":false},"author":1,"featured_media":55156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[147],"tags":[176],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00abLaisse-toi entra\u00eener par ta libert\u00e9\u00bb, tel est le nouveau concept de Joma Sport - Joma World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joma-sport.com\/blog\/fr\/laisse-toi-entrainer-par-ta-liberte-tel-est-le-nouveau-concept-de-joma-sport\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00abLaisse-toi entra\u00eener par ta libert\u00e9\u00bb, tel est le nouveau concept de Joma Sport - Joma World\" \/>\n<meta property=\"og:description\" content=\"Un message qui d\u00e9passe les fronti\u00e8res du sport, qui va bien au-del\u00e0 de l\u2019entra\u00eenement pour la technique, la r\u00e9sistance ou le sprint.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.joma-sport.com\/blog\/fr\/laisse-toi-entrainer-par-ta-liberte-tel-est-le-nouveau-concept-de-joma-sport\/\" \/>\n<meta property=\"og:site_name\" content=\"Joma World\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-12T13:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2016\/09\/Entrena-Tu-Libertad-El-Nuevo-Concepto-De-Joma-Sport.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"518\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"JOMA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"JOMA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.joma-sport.com\/blog\/fr\/laisse-toi-entrainer-par-ta-liberte-tel-est-le-nouveau-concept-de-joma-sport\/\",\"url\":\"https:\/\/www.joma-sport.com\/blog\/fr\/laisse-toi-entrainer-par-ta-liberte-tel-est-le-nouveau-concept-de-joma-sport\/\",\"name\":\"\u00abLaisse-toi entra\u00eener par ta libert\u00e9\u00bb, tel est le nouveau concept de Joma Sport - Joma World\",\"isPartOf\":{\"@id\":\"https:\/\/www.joma-sport.com\/blog\/fr\/#website\"},\"datePublished\":\"2016-09-12T13:00:00+00:00\",\"dateModified\":\"2016-09-12T13:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.joma-sport.com\/blog\/fr\/#\/schema\/person\/8467085eeea397781a9e5a5bd0211eab\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.joma-sport.com\/blog\/fr\/laisse-toi-entrainer-par-ta-liberte-tel-est-le-nouveau-concept-de-joma-sport\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.joma-sport.com\/blog\/fr\/#website\",\"url\":\"https:\/\/www.joma-sport.com\/blog\/fr\/\",\"name\":\"Joma World\",\"description\":\"Inside Joma\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.joma-sport.com\/blog\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.joma-sport.com\/blog\/fr\/#\/schema\/person\/8467085eeea397781a9e5a5bd0211eab\",\"name\":\"JOMA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.joma-sport.com\/blog\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6e6444480edb84ebaf5afa2a3a5cea7e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6e6444480edb84ebaf5afa2a3a5cea7e?s=96&d=mm&r=g\",\"caption\":\"JOMA\"},\"url\":\"https:\/\/www.joma-sport.com\/blog\/fr\/author\/jomanews\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00abLaisse-toi entra\u00eener par ta libert\u00e9\u00bb, tel est le nouveau concept de Joma Sport - Joma World","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.joma-sport.com\/blog\/fr\/laisse-toi-entrainer-par-ta-liberte-tel-est-le-nouveau-concept-de-joma-sport\/","og_locale":"fr_FR","og_type":"article","og_title":"\u00abLaisse-toi entra\u00eener par ta libert\u00e9\u00bb, tel est le nouveau concept de Joma Sport - Joma World","og_description":"Un message qui d\u00e9passe les fronti\u00e8res du sport, qui va bien au-del\u00e0 de l\u2019entra\u00eenement pour la technique, la r\u00e9sistance ou le sprint.","og_url":"https:\/\/www.joma-sport.com\/blog\/fr\/laisse-toi-entrainer-par-ta-liberte-tel-est-le-nouveau-concept-de-joma-sport\/","og_site_name":"Joma World","article_published_time":"2016-09-12T13:00:00+00:00","og_image":[{"width":696,"height":518,"url":"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2016\/09\/Entrena-Tu-Libertad-El-Nuevo-Concepto-De-Joma-Sport.jpg","type":"image\/jpeg"}],"author":"JOMA","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"JOMA","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.joma-sport.com\/blog\/fr\/laisse-toi-entrainer-par-ta-liberte-tel-est-le-nouveau-concept-de-joma-sport\/","url":"https:\/\/www.joma-sport.com\/blog\/fr\/laisse-toi-entrainer-par-ta-liberte-tel-est-le-nouveau-concept-de-joma-sport\/","name":"\u00abLaisse-toi entra\u00eener par ta libert\u00e9\u00bb, tel est le nouveau concept de Joma Sport - Joma World","isPartOf":{"@id":"https:\/\/www.joma-sport.com\/blog\/fr\/#website"},"datePublished":"2016-09-12T13:00:00+00:00","dateModified":"2016-09-12T13:00:00+00:00","author":{"@id":"https:\/\/www.joma-sport.com\/blog\/fr\/#\/schema\/person\/8467085eeea397781a9e5a5bd0211eab"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.joma-sport.com\/blog\/fr\/laisse-toi-entrainer-par-ta-liberte-tel-est-le-nouveau-concept-de-joma-sport\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.joma-sport.com\/blog\/fr\/#website","url":"https:\/\/www.joma-sport.com\/blog\/fr\/","name":"Joma World","description":"Inside Joma","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.joma-sport.com\/blog\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.joma-sport.com\/blog\/fr\/#\/schema\/person\/8467085eeea397781a9e5a5bd0211eab","name":"JOMA","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.joma-sport.com\/blog\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6e6444480edb84ebaf5afa2a3a5cea7e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6e6444480edb84ebaf5afa2a3a5cea7e?s=96&d=mm&r=g","caption":"JOMA"},"url":"https:\/\/www.joma-sport.com\/blog\/fr\/author\/jomanews\/"}]}},"_links":{"self":[{"href":"https:\/\/www.joma-sport.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/51877"}],"collection":[{"href":"https:\/\/www.joma-sport.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joma-sport.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joma-sport.com\/blog\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joma-sport.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=51877"}],"version-history":[{"count":0,"href":"https:\/\/www.joma-sport.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/51877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joma-sport.com\/blog\/fr\/wp-json\/wp\/v2\/media\/55156"}],"wp:attachment":[{"href":"https:\/\/www.joma-sport.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=51877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joma-sport.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=51877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joma-sport.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=51877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}