{"id":51867,"date":"2016-10-03T13:00:00","date_gmt":"2016-10-03T13:00:00","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/joma-is-relaunching-its-shoe-367-an-original-model-from-the-80s\/"},"modified":"2016-10-03T13:00:00","modified_gmt":"2016-10-03T13:00:00","slug":"joma-is-relaunching-its-shoe-367-an-original-model-from-the-80s","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/fr\/joma-is-relaunching-its-shoe-367-an-original-model-from-the-80s\/","title":{"rendered":"JOMA is relaunching its shoe 367, an original model from the 80\u00b4s"},"content":{"rendered":"<p>To celebrate it&rsquo;s <strong>50th anniversary<\/strong>, <strong>Joma<\/strong> has relaunched one it&rsquo;s <strong>most iconic sports shoes<\/strong> with a very <strong>retro-styled &lsquo;80s&rsquo;<\/strong> <strong>advertising campaign<\/strong>. Featuring members of the original creative team and photographers as well as employing techniques from the original advertising campaign, <strong>Joma<\/strong> has paid homage to <strong>the popular Joma 80 shoe<\/strong> with a 10 minute documentary titled, <strong>&lsquo;The Story of an Announcement&rsquo;<\/strong>.<\/p>\n<p>The premiere of the documentary took place on September 29 in Spain at the official relaunch at an equally historic venue. The <strong>V&iacute;a L&aacute;ctea<\/strong> in <strong>Madrid<\/strong> is the legendary <strong>cocktail bar<\/strong> which is still open today and remains as popular as ever.<\/p>\n<p>The <strong>&lsquo;Ochentero 367&rsquo;<\/strong> campaign took several months to complete but has proved a great success in proving that <strong>Joma<\/strong> <strong>has worked very hard to change as little as possible.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New 367 model pays homage to original Joma 80.<\/p>\n","protected":false},"author":1,"featured_media":55147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[65,147],"tags":[180,176],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>JOMA is relaunching its shoe 367, an original model from the 80\u00b4s - Joma World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joma-sport.com\/blog\/fr\/joma-is-relaunching-its-shoe-367-an-original-model-from-the-80s\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JOMA is relaunching its shoe 367, an original model from the 80\u00b4s - Joma World\" \/>\n<meta property=\"og:description\" content=\"New 367 model pays homage to original Joma 80.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.joma-sport.com\/blog\/fr\/joma-is-relaunching-its-shoe-367-an-original-model-from-the-80s\/\" \/>\n<meta property=\"og:site_name\" content=\"Joma World\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-03T13:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2016\/09\/Joma-Cumple-50-Anos-Y-Para-Celebrarlo-Relanza-El-Modelo-367-Original-De-Los-80.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"518\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"JOMA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"JOMA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.joma-sport.com\/blog\/fr\/joma-is-relaunching-its-shoe-367-an-original-model-from-the-80s\/\",\"url\":\"https:\/\/www.joma-sport.com\/blog\/fr\/joma-is-relaunching-its-shoe-367-an-original-model-from-the-80s\/\",\"name\":\"JOMA is relaunching its shoe 367, an original model from the 80\u00b4s - Joma World\",\"isPartOf\":{\"@id\":\"https:\/\/www.joma-sport.com\/blog\/fr\/#website\"},\"datePublished\":\"2016-10-03T13:00:00+00:00\",\"dateModified\":\"2016-10-03T13:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.joma-sport.com\/blog\/fr\/#\/schema\/person\/8467085eeea397781a9e5a5bd0211eab\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.joma-sport.com\/blog\/fr\/joma-is-relaunching-its-shoe-367-an-original-model-from-the-80s\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.joma-sport.com\/blog\/fr\/#website\",\"url\":\"https:\/\/www.joma-sport.com\/blog\/fr\/\",\"name\":\"Joma World\",\"description\":\"Inside Joma\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.joma-sport.com\/blog\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.joma-sport.com\/blog\/fr\/#\/schema\/person\/8467085eeea397781a9e5a5bd0211eab\",\"name\":\"JOMA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.joma-sport.com\/blog\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6e6444480edb84ebaf5afa2a3a5cea7e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6e6444480edb84ebaf5afa2a3a5cea7e?s=96&d=mm&r=g\",\"caption\":\"JOMA\"},\"url\":\"https:\/\/www.joma-sport.com\/blog\/fr\/author\/jomanews\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"JOMA is relaunching its shoe 367, an original model from the 80\u00b4s - Joma World","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.joma-sport.com\/blog\/fr\/joma-is-relaunching-its-shoe-367-an-original-model-from-the-80s\/","og_locale":"fr_FR","og_type":"article","og_title":"JOMA is relaunching its shoe 367, an original model from the 80\u00b4s - Joma World","og_description":"New 367 model pays homage to original Joma 80.","og_url":"https:\/\/www.joma-sport.com\/blog\/fr\/joma-is-relaunching-its-shoe-367-an-original-model-from-the-80s\/","og_site_name":"Joma World","article_published_time":"2016-10-03T13:00:00+00:00","og_image":[{"width":696,"height":518,"url":"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2016\/09\/Joma-Cumple-50-Anos-Y-Para-Celebrarlo-Relanza-El-Modelo-367-Original-De-Los-80.jpg","type":"image\/jpeg"}],"author":"JOMA","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"JOMA","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.joma-sport.com\/blog\/fr\/joma-is-relaunching-its-shoe-367-an-original-model-from-the-80s\/","url":"https:\/\/www.joma-sport.com\/blog\/fr\/joma-is-relaunching-its-shoe-367-an-original-model-from-the-80s\/","name":"JOMA is relaunching its shoe 367, an original model from the 80\u00b4s - Joma World","isPartOf":{"@id":"https:\/\/www.joma-sport.com\/blog\/fr\/#website"},"datePublished":"2016-10-03T13:00:00+00:00","dateModified":"2016-10-03T13:00:00+00:00","author":{"@id":"https:\/\/www.joma-sport.com\/blog\/fr\/#\/schema\/person\/8467085eeea397781a9e5a5bd0211eab"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.joma-sport.com\/blog\/fr\/joma-is-relaunching-its-shoe-367-an-original-model-from-the-80s\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.joma-sport.com\/blog\/fr\/#website","url":"https:\/\/www.joma-sport.com\/blog\/fr\/","name":"Joma World","description":"Inside Joma","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.joma-sport.com\/blog\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.joma-sport.com\/blog\/fr\/#\/schema\/person\/8467085eeea397781a9e5a5bd0211eab","name":"JOMA","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.joma-sport.com\/blog\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6e6444480edb84ebaf5afa2a3a5cea7e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6e6444480edb84ebaf5afa2a3a5cea7e?s=96&d=mm&r=g","caption":"JOMA"},"url":"https:\/\/www.joma-sport.com\/blog\/fr\/author\/jomanews\/"}]}},"_links":{"self":[{"href":"https:\/\/www.joma-sport.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/51867"}],"collection":[{"href":"https:\/\/www.joma-sport.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joma-sport.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joma-sport.com\/blog\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joma-sport.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=51867"}],"version-history":[{"count":0,"href":"https:\/\/www.joma-sport.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/51867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joma-sport.com\/blog\/fr\/wp-json\/wp\/v2\/media\/55147"}],"wp:attachment":[{"href":"https:\/\/www.joma-sport.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=51867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joma-sport.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=51867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joma-sport.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=51867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}