{"id":93476,"date":"2025-06-20T07:43:15","date_gmt":"2025-06-20T07:43:15","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/warner-bros-discovery-global-consumer-products-y-joma-unen-fuerzas-para-lanzar-una-linea-deportiva-inspirada-en-superman\/"},"modified":"2025-06-20T08:00:32","modified_gmt":"2025-06-20T08:00:32","slug":"warner-bros-discovery-global-consumer-products-and-joma-join-forces-to-launch-a-sports-line-inspired-by-superman","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/en\/warner-bros-discovery-global-consumer-products-and-joma-join-forces-to-launch-a-sports-line-inspired-by-superman\/","title":{"rendered":"Warner Bros. Discovery Global Consumer Products and Joma join forces to launch a sports line inspired by Superman"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"93476\" class=\"elementor elementor-93476\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73793cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73793cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4948ae4\" data-id=\"4948ae4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e397f5b elementor-widget elementor-widget-text-editor\" data-id=\"e397f5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><strong>The partnership aims to inspire Superman fans and sports enthusiasts to reach their full potential<\/strong><\/h2><p><span style=\"font-weight: 400;\">Warner Bros. Discovery Global Consumer Products (WBDGCP) and Joma, a leading company in the manufacture and distribution of sports equipment, announce today an <a href=\"https:\/\/www.joma-sport.com\/en_IE\/official-equipment\/others\/superman---warner-bross\/\" target=\"_blank\" rel=\"noopener\">exclusive product line<\/a> <strong>to celebrate the highly anticipated new DC Studios movie, <\/strong><\/span><strong><i>Superman<\/i><\/strong><span style=\"font-weight: 400;\">, which will premiere in cinemas and IMAX\u00ae worldwide starting July 9, 2025, distributed by Warner Bros. Pictures.<\/span><\/p><p><span style=\"font-weight: 400;\">This <strong>unique synergy brings together sport and entertainment with a shared goal: to promote the values of sport<\/strong> through an innovative, <a href=\"https:\/\/www.joma-sport.com\/en_IE\/official-equipment\/others\/superman---warner-bross\/\" target=\"_blank\" rel=\"noopener\">high-performance collection inspired by Superman<\/a>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5b4b36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5b4b36\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea29593\" data-id=\"ea29593\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1619d3e elementor-widget elementor-widget-text-editor\" data-id=\"1619d3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Joma and Warner Bros. launch Superman Sports Collection with high-performance technology<\/h2><p><span style=\"font-weight: 400;\">The<strong> collaboration between WBDGCP and Joma emphasizes the importance of effort, perseverance, and teamwork \u2014 core values of sport.<\/strong> The <a href=\"https:\/\/www.joma-sport.com\/en_IE\/official-equipment\/others\/superman---warner-bross\/\" target=\"_blank\" rel=\"noopener\">new collection<\/a> includes a premium apparel line and running and casual footwear. These<a href=\"https:\/\/www.joma-sport.com\/en_IE\/official-equipment\/others\/superman---warner-bross\/\" target=\"_blank\" rel=\"noopener\"> Superman-inspired products<\/a> will be available to fans in the coming months.<\/span><\/p><p><span style=\"font-weight: 400;\">Each product has been designed with <strong>cutting-edge technology and an inspiring aesthetic aimed at athletes, sports lovers, and Superman fans<\/strong> across the globe. With this<a href=\"https:\/\/www.joma-sport.com\/en_IE\/official-equipment\/others\/superman---warner-bross\/\" target=\"_blank\" rel=\"noopener\"> tribute to the iconic DC superhero<\/a>, Joma aims to enhance athletic performance at the highest level.<\/span><\/p><p><span style=\"font-weight: 400;\">Just as Superman defies gravity with his ability to fly and unstoppable speed, <strong>Joma shoes feature cushioning and energy return systems such as FLY REACT.<\/strong> In the running shoes, C<strong>ARBON PLATE technology provides a sense of propulsion<\/strong> with every stride, evoking the feeling of taking off. Their e<strong>rgonomic design and high-resistance materials<\/strong> promote agility and stability \u2014 key elements for athletes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ea4165 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ea4165\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02c01e8\" data-id=\"02c01e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5e0ddf elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"f5e0ddf\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 10\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f5e0ddf\" data-elementor-lightbox-title=\"RR100W2564 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTM0MjMsInVybCI6Imh0dHBzOlwvXC93d3cuam9tYS1zcG9ydC5jb21cL2Jsb2dcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA2XC9SUjEwMFcyNTY0LTEuanBnIiwic2xpZGVzaG93IjoiZjVlMGRkZiJ9\" href=\"https:\/\/www.joma-sport.com\/en_IE\/official-equipment\/others\/superman---warner-bross\/\" target=\"_blank\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2025\/06\/RR100W2564-1-300x300.jpg\" alt=\"RR100W2564 1\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 10\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f5e0ddf\" data-elementor-lightbox-title=\"104044AA294A 01\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMzNjAsInVybCI6Imh0dHBzOlwvXC93d3cuam9tYS1zcG9ydC5jb21cL2Jsb2dcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA2XC8xMDQwNDRBQTI5NEEtMDEuanBnIiwic2xpZGVzaG93IjoiZjVlMGRkZiJ9\" href=\"https:\/\/www.joma-sport.com\/en_IE\/official-equipment\/others\/superman---warner-bross\/\" target=\"_blank\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2025\/06\/104044AA294A-01-300x300.jpg\" alt=\"104044AA294A 01\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 10\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f5e0ddf\" data-elementor-lightbox-title=\"101925AD294A 02\u00a0desenfocado\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMzNzgsInVybCI6Imh0dHBzOlwvXC93d3cuam9tYS1zcG9ydC5jb21cL2Jsb2dcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA2XC8xMDE5MjVBRDI5NEEtMDItZGVzZW5mb2NhZG8uanBnIiwic2xpZGVzaG93IjoiZjVlMGRkZiJ9\" href=\"https:\/\/www.joma-sport.com\/en_IE\/official-equipment\/others\/superman---warner-bross\/\" target=\"_blank\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2025\/06\/101925AD294A-02-desenfocado-300x300.jpg\" alt=\"101925AD294A 02\u00a0desenfocado\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 10\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f5e0ddf\" data-elementor-lightbox-title=\"CATTIW2562 1 desenfocado\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTM0MTQsInVybCI6Imh0dHBzOlwvXC93d3cuam9tYS1zcG9ydC5jb21cL2Jsb2dcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA2XC9DQVRUSVcyNTYyLTEtZGVzZW5mb2NhZG8uanBnIiwic2xpZGVzaG93IjoiZjVlMGRkZiJ9\" href=\"https:\/\/www.joma-sport.com\/en_IE\/official-equipment\/others\/superman---warner-bross\/\" target=\"_blank\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2025\/06\/CATTIW2562-1-desenfocado-300x300.jpg\" alt=\"CATTIW2562 1 desenfocado\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 10\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f5e0ddf\" data-elementor-lightbox-title=\"103894AA294A 02 desenfocado\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTM0MDUsInVybCI6Imh0dHBzOlwvXC93d3cuam9tYS1zcG9ydC5jb21cL2Jsb2dcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA2XC8xMDM4OTRBQTI5NEEtMDItZGVzZW5mb2NhZG8uanBnIiwic2xpZGVzaG93IjoiZjVlMGRkZiJ9\" href=\"https:\/\/www.joma-sport.com\/en_IE\/official-equipment\/others\/superman---warner-bross\/\" target=\"_blank\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2025\/06\/103894AA294A-02-desenfocado-300x300.jpg\" alt=\"103894AA294A 02 desenfocado\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 10\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f5e0ddf\" data-elementor-lightbox-title=\"902348AA294A 01\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTMzOTYsInVybCI6Imh0dHBzOlwvXC93d3cuam9tYS1zcG9ydC5jb21cL2Jsb2dcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA2XC85MDE4MzBBQTI5NEEtMDEuanBnIiwic2xpZGVzaG93IjoiZjVlMGRkZiJ9\" href=\"https:\/\/www.joma-sport.com\/en_IE\/official-equipment\/others\/superman---warner-bross\/\" target=\"_blank\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2025\/06\/901830AA294A-01-300x300.jpg\" alt=\"901830AA294A 01\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 10\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f5e0ddf\" data-elementor-lightbox-title=\"JPLAW2572V 1 desenfocado\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTM0NDEsInVybCI6Imh0dHBzOlwvXC93d3cuam9tYS1zcG9ydC5jb21cL2Jsb2dcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA2XC9KUExBVzI1NzJWLTEtZGVzZW5mb2NhZG8uanBnIiwic2xpZGVzaG93IjoiZjVlMGRkZiJ9\" href=\"https:\/\/www.joma-sport.com\/en_IE\/official-equipment\/others\/superman---warner-bross\/\" target=\"_blank\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2025\/06\/JPLAW2572V-1-desenfocado-300x300.jpg\" alt=\"JPLAW2572V 1 desenfocado\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fdb9e9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1fdb9e9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.joma-sport.com\/en_IE\/official-equipment\/others\/superman---warner-bross\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover the new Superman collection<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b70385 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b70385\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-350ed7e\" data-id=\"350ed7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5db059a elementor-widget elementor-widget-text-editor\" data-id=\"5db059a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With this innovative launch, Joma and WBDGCP reaffirm their <strong>commitment to excellence, inspiration, and the promotion of sports values<\/strong>, encouraging people of all ages to lead an active and healthy lifestyle.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cdc381 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cdc381\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4ad9d4\" data-id=\"a4ad9d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e44e69 elementor-widget elementor-widget-text-editor\" data-id=\"1e44e69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>About &#8220;SUPERMAN&#8221;<\/b><\/h3><p><i><span style=\"font-weight: 400;\">Superman<\/span><\/i><span style=\"font-weight: 400;\">, the first DC Studios feature film to hit the big screen, will be released in cinemas worldwide this summer by Warner Bros. Pictures. With his signature style, James Gunn tackles the original superhero of the newly reimagined DC Universe with a unique mix of epic action, humor, and heart, delivering a Superman driven by compassion and an inherent belief in the goodness of humanity.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The partnership aims to inspire Superman fans and sports enthusiasts to reach their full potential Warner Bros. Discovery Global Consumer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":93466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Warner Bros. 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