{"id":83684,"date":"2025-01-23T10:15:44","date_gmt":"2025-01-23T10:15:44","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=83684"},"modified":"2025-01-23T10:16:02","modified_gmt":"2025-01-23T10:16:02","slug":"joma-and-behobia-san-sebastian-join-their-paths","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/en\/joma-and-behobia-san-sebastian-join-their-paths\/","title":{"rendered":"Joma and Behobia-San Sebasti\u00e1n join their paths"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"83684\" class=\"elementor elementor-83684\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65aabf16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65aabf16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78361e94\" data-id=\"78361e94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ac9f870 elementor-widget elementor-widget-text-editor\" data-id=\"5ac9f870\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2>The Fortuna Sports Club and Joma have signed a new agreement that links the sports brand with the Behobia &#8211; San Sebasti\u00e1n race as its official technical sponsor.<\/h2><p>Joma will therefore be the brand responsible for dressing and providing footwear for the thousands of runners who will participate in the upcoming editions of the Behobia-San Sebasti\u00e1n, as well as all the volunteers and the organization itself.<\/p><p>This new collaboration strengthens Joma&#8217;s commitment to national and international races, an area in which the brand is becoming established as a reference and is increasingly gaining prominence through its sponsored events.<\/p><p>Therefore, the next edition of the Behobia-San Sebasti\u00e1n, with Joma as the official technical sponsor, promises to be a turning point for both the race and the brand, marking the beginning of a collaboration aimed at making a mark in the world of running.<\/p><h2>Joma will develop a line of special products for the race<\/h2><p>As a result of this partnership, the brand will provide <a href=\"https:\/\/www.joma-sport.com\/en_IE\/sport\/running\/\" target=\"_blank\" rel=\"noopener\">technical products<\/a> equipped with cutting-edge technology that combine comfort, breathability, and durability, tailored to the demands of the runners. Specifically, both parties are already working on the development of customized t-shirts, sneakers, and merchandise exclusively for the Behobia-San Sebasti\u00e1n. Each unique product will capture the essence and identity of the event.<\/p><h2>About Joma Sport athletics<\/h2><p>Joma Sport is a Spanish company dedicated to the manufacturing and commercialization of sports equipment. Joma is the most important Spanish sports brand, with the highest sales volume in the world and in the top ten global brands. It was founded by Fructuoso L\u00f3pez in 1965, and since then, its progression has been rapid. Currently, it is present in the market in <strong>more than 140 countries<\/strong> and has <strong>eight subsidiaries in the United States, Italy, China, UK, Germany, Mexico, Panama, and Brazil<\/strong>.<\/p><p>On the other hand, it is present in all traditional sports disciplines, as well as in the Olympic Games. For example, Joma equipped 15% of the participating athletes in the last Olympic Games in Paris.<\/p><p>In recent years, the brand has grown in disciplines such as athletics with the signing of professional runners and walkers. Regarding races, the brand sponsors Spanish marathons in Madrid, Ibiza, and now Behobia-San Sebasti\u00e1n, among others internationally such as Paris, Rome, <a href=\"https:\/\/www.joma-sport.com\/en_IE\/running-shoes-r1000-24-florence-marathon-unisex-beige\/RR100W2425.html\" target=\"_blank\" rel=\"noopener\">Florence<\/a>, Venice, <a href=\"https:\/\/www.joma-sport.com\/en_IE\/running-shoes-r1000-24-oporto-marathon-unisex-black\/RR100W2401.html\" target=\"_blank\" rel=\"noopener\">Porto<\/a>, Soweto, or Two Oceans. Additionally, in its #JomaTeam, it has prestigious federations such as <a href=\"https:\/\/www.joma-sport.com\/en_IE\/sport\/running\/rfea\/\" target=\"_blank\" rel=\"noopener\">Spain<\/a>, <a href=\"https:\/\/www.joma-sport.com\/en_IE\/sport\/running\/fidal\/\" target=\"_blank\" rel=\"noopener\">Italy<\/a>, the Czech Republic, Scotland, Ireland, Slovenia, Morocco, or Mexico, in addition to numerous individual athletes competing in the most prestigious athletics events.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Fortuna Sports Club and Joma have signed a new agreement that links the sports brand with the Behobia &#8211; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":83675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[124,119],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joma and Behobia-San Sebasti\u00e1n join their paths - Joma World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joma-sport.com\/blog\/en\/joma-and-behobia-san-sebastian-join-their-paths\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joma and Behobia-San Sebasti\u00e1n join their paths - Joma World\" \/>\n<meta property=\"og:description\" content=\"The Fortuna Sports Club and Joma have signed a new agreement that links the sports brand with the Behobia &#8211; 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